In recent years, with advances in technology, a great deal of marketing takes place online at home and on a global level. If you are a marketing professional working for clients who do business across international borders, you should develop key strategies for multinational marketing. Many of these may be similar in practice to those you use when promoting brands and products in the United States.
However, there will be variations when it comes to reaching out to an audience that speaks a different language, has a totally different set of customs, and will probably have needs and wants that are as foreign as the land in which they live. Because of this, you might want to consider an online business administration degree that has a specialized concentration on diplomacy and developing strategic alliances. This would be a school that most likely offers an AACSB online MBA.
Choose an AACSB Online Business Administration Degree
Whether you are working towards an online business administration degree or a traditional, on-campus MBA, the AACSB (Association to Advance Collegiate Schools of Business) focuses on global business education. The key here is that this network of colleges speaks to a global audience and teaches best practices for cross-border commerce.
Marketing professionals seeking to represent clients in more than one country would do well to do graduate work in business administration from an AACSB accredited institution. Because business principles and practices are not confined to any one nation, it is the best way to understand how your clients can best reach consumers in foreign markets.
Work towards Strategic Alliances
While you are representing clients that want to do commerce in other countries, some may not have the wherewithal to actually set up branches or other production plants in new locations. Because of this, it will be up to you to form peer-to-peer alliances with other marketing companies in those countries if at all possible. Networking in this way will help you understand the ins and outs of marketing in a nation you’ve never worked in before.
Just as they will offer you tips and suggestions for how to proceed in their neck of the woods, they can, in turn, call upon you to offer advice when they want to promote their clients in the United States. This type of networking is essential if you are unfamiliar with customs and perhaps even the language being spoken. Remember, some things just don’t translate well and you certainly don’t want to make an embarrassing blunder!
Many of your marketing strategies will be similar, if not the same, as you use in the United States, but there will most likely be variations you need to employ as well. With a masters in business administration from an AACSB college you will understand global commerce because that is the focus of their educational philosophy. If you are looking to represent clients doing commerce in a global market, this is the degree that will help you successfully market to consumers across international borders.