Consumer electronics is a huge industry and hence it has a vast number of customers. With the expansion and scale of this sector, there will also a considerable number of competitors. There are various consumer electronics companies that are well-established, which are being faced with many new and emerging consumer electronics brands.
People today are techno-friendly and they love purchasing of products online. This trend is particularly prevalent with electronic products. In fact, most of the people today rely on reviews they read on social media platforms about any consumer electronics, so brand reputation in the online world is critical.
In this case, it is very important for electronic companies to be regularly active on their social media accounts to check on the reviews or queries, which come from their own customers, and the must react quickly to these.
Brand analysis
Brand analysis is a critical factor to differentiate between the reputations of different companies in the industry. Trends uncovered in this Facebook electronics brand analysis of various consumer electronics companies shows that Nokia is winning the game, and is followed by brands like Sony and GoPro.
The number of people following the pages made by brands on the social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. plays an important role to determine the size of fan-following of a company.
It is possible that a brand may excel with the number of fans it has on one or two social media networks, while it may be lagging behind from its competitors on other platforms, but what matters is not just the overall fan following, but the engagement it is generating with its target audience.
For instance, according to Twitter electronics brand analysis, GoPro is the leading brand which is winning the game in regard to engagement of its customers. There are several other criteria over which a brand’s success depends on, but the role of social media is can mean the difference between success and failure.
Power of campaigning
A correct campaigning strategy is very important for the success of a consumer electronic brand. It is crucial to be conscious of the content you are providing on a company’s page. It should not only be authentic, but also should be interesting and of value to users. The number of posts on a company’s page may have a role to play, but the actual content, imagery and messaging must be relevant to the audience.
Companies like Dell, Gibson, Samsung, and Panasonic are doing a great job in improving on those areas where they were lacking a few years ago. Along with genuine content it is also useful to get engaged with more and more social networking sites to promote your company.
Service provided to customers
Customer service provided by the consumer electronics company to its users plays an important role in the success of the company. It is important for companies to deliver personalized answers to queries of their consumers, and to also solve their issues regarding products or its services quickly.
It is not always necessary that a brand which is leading in its fan count is providing a good customer service too. Some companies like LG and Dell are not leading in many areas are yet providing excellent customer service to keep their consumers happy. After all, the customer is the most important part of the equation and great service can make a huge difference.