Although some complain that the world of modern online marketing is a cruel and unforgiving place, for one who knows how to play their cards right, it can be quite lucrative. However, its landscape is quite volatile and for one to remain in the business, adaptability is the most necessary trait. Because of this, anyone ready and willing to try their luck in this line of work need know how to find a way to improve their marketing skills in time. Here are some of the options available.
Paying Attention to e-mail Headlines
Some may have believed that their era was almost at its end, but the truth is that e-mail marketing is today at its pinnacle. Because of this, it is absolutely vital that you find a way to improve your mailing game. First thing first, you need to know how to come up with enticing subject lines. There is a statistic that eight out of ten people online read only headlines when it comes to articles and in the world of e-mails, the situation is even more severe. Keep it short, keep it relevant and try not to sound like a robot for as much as you can.
Engaging in Content Marketing
Saying that content marketing is going to be the next big thing is simply ridiculous. It already is big and you need to catch up as soon as possible. For starters, your content needs to be relevant, interesting and always up to date. Unfortunately, quality is not the only thing that counts so you need quantity as well. This being said, you need to find a way to make quality content as often as possible (every day would be ideal). Regardless of if you find someone to help you out or work on your writing skills, this is an absolute imperative.
Familiarizing with CMS
Next thing you absolutely need to do is get familiar with a CMS (content management system). Your safest choice here is probably WordPress (WP) since it is open source, on top of being quite user friendly. This will allow you to be in full control of all your content, without the need to include a number of middlemen to this process.
Mastering SEO Tools
One of the most important things in any line of work lies in mastering the tools of the trade. In a recent conversation with people behind a New York SEO company, it came to our attention that mastering the right SEO tools is a job half done. For this reason alone, you need to either do some homework on your own or outreach for some pro tips. The choice is all yours.
Focusing on Video
Now, we already stated that people no longer read, which is why online marketing is quickly shifting towards video. According to one statistic, by the year 2017 up to 69% of internet traffic will be in video format. Needless to say, failure to include this medium in your marketing strategy may result in critical failure, which is not something that you can allow.
Going Visual
Sure, video is great but it is not absolutely everything. There are some other visual aids that you could use in your marketing endeavors, like diagrams, charts and infographics. The best thing about them is that, while being quite easy to both make and post, they are quite efficient. Some even go as far as to say that infographics are the inevitable future of all non-multimedia online content.
Dealing with Influencers
Modern world is getting more and more aware of the importance of social media marketing. However, what they don’t know is that one of the leading forces in the world of social media is the notion of influencers. Same as in real life, in the world of online marketing, not everyone’s word bears the same weight. Now, convincing an influencer to make a positive brand mention can make all the difference in your online marketing campaign. A perfect example of this is the relationship that Tiger Woods has with Nike.
Learning to Code
Finally, what you also need is to see the other side of the story with your own two eyes. This being said, every online marketer should learn how to code in at least two code languages. Because of their simplicity and widespread application your optimal choices would be HTML and CSS. Being a renaissance man is always appreciated, and it can help one get much fatter paycheck.
As you can see, regardless of how good you may believe you are in what you do, there will always be some room for improvement. They say that the more you know, the more you are worth and this proverb has never had more literal meaning than in the world of online marketing.