Whether you work as an independent interior designer or are employed full-time, it is vital to maintain a consistent flow of clients. Expanding your customer base necessitates employing various strategies, including both traditional methods and innovative approaches.
In the field of interior design, competition is fierce, and effective marketing plays a significant role in establishing your brand. To create a thriving business and attract potential clients, you can incorporate multiple aspects of marketing into your campaign. Inform your ideal clients about your new business, pricing options, and referral discounts through word-of-mouth marketing.
As business owners, it is crucial to possess knowledge in interior design marketing, follow up with leads, and develop content marketing strategies to advance your design career. If you work as a freelancer, your marketing efforts may involve graphic design, showcasing home decor, and maintaining an interior design blog for your firm.
In the interior design industry, marketing initiatives, creative ideas, and helpful tips are essential for reaching retailers and real estate professionals. Utilising social media platforms can effectively target your desired audience and market segment.
Build a User-Friendly and Mobile Responsive Website
In the modern digital age, the internet has become the primary source of information for individuals. A website serves as the initial point of contact between potential clients and sellers. Just like any other industry, it is crucial for an interior design company to have an effective and well-crafted website that showcases the brand, its offerings, customer testimonials, and contact details. In more advanced cases, the website should also have the functionality to process orders and facilitate e-commerce transactions.
Similar to a physical store, a website creates the first impression of your work and capabilities to prospective clients. Therefore, it is essential to ensure that your website is fully functional, visually appealing, informative, user-friendly, optimised for mobile devices, and features ample images of your finest design projects and additional services.
Optimise your Google My Business (Maps) profile
If you’re looking to increase local awareness of your interior design business, Google My Business is an unbeatable tool. This platform serves as a comprehensive collection of businesses that maintain profiles containing relevant information for their customers. Your activities on your Google My Business profile directly impact how your business appears in Google search results and Google Maps.
So, how does Google My Business align with your interior design marketing efforts? It’s one of the most effective ways to generate local leads for interior design projects. As you’re aware, people now search for services online, often starting with a Google search. Having a well-optimised Google My Business profile greatly increases your chances of appearing in organic search results and Maps results.
Around 5% of views on Google My Business listings lead to calls, direction requests, or visits to the business website. While it may not seem like a significant number, consider the fact that nearly 50% of businesses receive over 1,000 views on their Google My Business profiles each month. This could potentially translate into 50 or more leads on a monthly basis.
To optimise your Google My Business listing, it’s important to follow a few key strategies:
- Fill out all available fields, including business hours, description, website URL, and links to social media profiles.
- Upload photos showcasing your business and examples of your work.
- Regularly post updates and engaging content on your Google My Business profile.
By implementing these strategies, you can maximise the impact of your Google My Business listing and attract more local leads for your interior design business.
Find A Niche
Many interior designers go for the same aesthetic and look the same as one another. This makes it much more difficult to differentiate from your competitors. It is well known that a narrow customer base will give you more advantage over those who have a larger and wider net. Your ability to deliver exceptional quality work stems from your focus on your areas of expertise.
If you excel at designing family-friendly interiors, leverage this strength to market your brand. Establish yourself as an expert in this field and promote your brand accordingly. By doing so, you will capture the attention of your target audience and differentiate your brand from others in the market.
Similarly, if you possess a knack for creating captivating home office designs, establish a reputation for excellence in this area and emphasise it in your brand promotion. This targeted approach will attract the right audience and make your brand shine amidst competitors.
Create SEO-Friendly Content
Just like any industry, interior design businesses need to remain up to date-with the latest digital marketing tactics and strategies. One of the best tactics for long-term success is through a solid search engine optimisation (SEO) strategy. You can do this by optimising your website content for relevant keywords that will bring more qualified, better users to your website.
By doing this, you will ensure that when people are searching for terms like office interior design or luxury cushion covers, then your website will be there in front of them. If you don’t have the skills for this, hiring a professional will help to do this properly for you.
Use Google Ads For Your Keywords
If your interior design business isn’t large, you may not have considered extensive advertising efforts so far. Traditional advertising methods like TV commercials, billboard ads, and large newspaper ads can be quite expensive and may not be affordable for many of us.
Fortunately, there’s an alternative and potentially more effective approach to promote your business in your interior design marketing plan: Google Ads. These ads enable you to appear at the top of search results for specific keywords. In the context of interior design, it’s important to focus on service-oriented keywords that incorporate your location, such as “Miami interior designer.”
The significance of appearing at the top of search results for such keywords cannot be overstated. However, it’s essential to keep in mind that Google Ads come with a cost, so it’s important to include them in your budget planning. Nonetheless, the returns on this investment can be substantial.
Optimise Your Facebook Business Page
One of the most commonly overlooked interior design marketing tips is the assumption that having a Facebook business page is sufficient. However, it’s important to invest time in learning how to effectively manage and enhance your page. If you’re relatively new to Facebook business, you can start by consulting this guide provided by Hootsuite.
Once your page is set up or if you already have one, follow these steps to optimise it for success:
- Design a custom Facebook banner that represents your brand.
- Update all the information in your “About Us” section.
- Craft a compelling business description and keep it up to date.
- Update the content you want to display on the left sidebar.
- Include photos, videos, and reviews on your page, as they are valuable to your audience.
By implementing these simple Facebook optimisations, you can enhance the appeal and effectiveness of your business page.
Distribute Content on Social Media
With your website up and your social media profiles thriving, it’s time to actively share and promote your content to a wider audience. Once your exceptional how-to articles are published on your blog, it’s important to create customised posts for each social media platform. You can then schedule or directly post them to maximise exposure.
The initial few days are crucial for generating a high number of views and clicks on your articles. This early traction significantly increases the likelihood of your content ranking on Google for relevant keywords, leading to more traffic in the long run.
While there are reports suggesting that social media may not be an effective marketing tool for interior designers, this doesn’t present the complete truth. The key lies in selecting the social media platforms that align best with your business objectives. By focusing on the platforms that work well for your specific niche, you can effectively leverage social media to promote your interior design business.