Marketing Tips For a New Fashion Brand

When starting a new fashion brand, you must raise as much brand awareness as soon as possible. Once you have created your website, you need to get it ranking. Another thing that you will need to prioritise is the growth of your social media channels. There are other marketing methods that are not exactly online as well. 

The digital marketing world isn’t that simple. Google has many ranking factors which will help your website get to the top of the search results page. Sometimes you won’t be able to rank over your competitors because they have been going much longer than you. 

Anyways, if you want to get your website ranking, there are a few things that you can do to get your eCommerce website ranking.



Once your website is up and running, you need to get content onto your pages. The more pages that you have, the more content that you can add to your website. Google loves content so, you must have a little bit on your pages. 

If it is a product page for plain tracksuits, you want a short snippet of writing that describes the product. This content would describe the sizes of the products and how it fits. Are the tracksuits a slim fit or a more relaxed fit? All of this could be mentioned in a short paragraph. This can be located at the top of the page or the bottom. 

Once this content is written, you need to establish a keyword for that page. It is pointless writing a lot of content without optimising it for a keyword. Keywords are something that a user will search for to find a specific item. 

Some keywords get more searches than others. Additionally, the more searches that a keyword gets, the more competitive that keyword will be. Try your best to target keywords that will get less than a thousand searches. That way, it will be less likely that you will be competing with mainstream companies that have a much larger budget than you. 


Style Guides

If you believe that your taste in fashion is something to shout about, write about it. You can have a blog section on your eCommerce site that is a separate section. This is a great way to increase traffic onto your website which will help you climb the rankings. Many people will look for style guides for certain items. If you are telling people how to wear your product, it will increase the chances of buying it. 

Each season, you will be releasing new products. This is another excuse to be writing more style guides to increase the traffic on your website. To promote the style guides, the best way to do this is by promoting them through your social media channels. Something else that you must-have for your fashion brand. 


Social Media 

The world revolves around social media these days. Whether you are reading your news there or you are communicating with your friends. People live their lives through social media, especially the younger generation. This is why it is so important to make sure that your brand is active on social media. 

Again, it is another great way to increase traffic to the website. There are a couple of ways that you can do to make sure that you increase brand awareness. One of the ways you can do this is by promoting a giveaway on Instagram or Facebook. 

You have probably seen many brands do this already. Where they will say share and like to enter the giveaway. You can also interact with your customers through social media. Once you have built a large enough following, you can use paid advertising to attract even more people to your brand. 


Link Building 

Link building is important for every company. It is a way to show Google that you are a trustworthy website. Not to mention that it can build authority to the website as well. Link building is very simple to do. There are a couple of ways you can build links to your website to build authority. 

Guest posting is one of the most popular ways that you can build trust for your website. This is where you will write an article for a blog site that is related to your niche and include a keyword in it. Ideally, you want to target websites that have a lot of traffic going to their site. If not, then make sure that it is a trustworthy website that is related to your topic.

The other way of building a link is through a directory. It is where you will add your contact details and other information about your business onto listing sites. If you are only a website, it can be difficult to create a listing. Nonetheless, there are listings out there where you can insert your details onto the site. 



There are many ways that you can promote your business out there. The best thing that you can do is hire a digital marketing team. However, make sure that they are well recognised, and they don’t charge you for poor service. There are many different marketing strategies that you can use for your e-commerce brand.