Demand Force, Inc. was conceived by Rick Berry in the year 2003 with its headquarter in San Francisco, CA. It provides business solutions to small and medium enterprises to sustain in an evolving and increasingly complex online connected world. It provides solutions to various companies to connect to their customers, retain them and acquire new customers and also to build reputation with the help of internet marketing.
What is Internet Marketing?
Internet marketing also known as online marketing refers to a company’s effort to advertise and market its products using the Web and email by driving sales via electronic commerce, in addition to sales leads from Web sites or emails.
This can be done by using below listed medium
1) Web marketing: this includes e-commerce Web sites, online advertising on the search engines, promotional or informative Web sites and organic search engine results via search engine optimization.
2) Email marketing involves both the tools of advertising and promotional marketing with e-mail messages to company’s present customers and prospective ones.
3) Social media marketing involves advertising as well as marketing (viral marketing) tools via social sites like You Tube, Facebook and Twitter.
What does an Internet Marketing Company do?
- They deals with web designing, developing, search optimization and writing contents.
- They perform three types of optimization,
- Search engine optimization (moving up in the search rankings);
- ad spend optimization (making sure the money you spend as per click, banners and helps to generate return); and
- Website optimization (improving conversion rates for pages, store, etc.)
- Keep an eye on online reviews by present customers, ex-employees as well as competition. This is also known as reputation management.
- Keep a track of how many clicks or visits are made to the client’s website. What is done or what time the clicks were made the most. Such monitoring is done do as to collect relevant data.
- Consulting the company about its new ventures or strategies and make alternatives if they don’t suits the reputation of the company.
- Keeping all information organized and readily available like when the meeting is scheduled.
- Analyze data and feedbacks and analyze the market situation to make the company competent enough to sustain.
How does Demand Force Work?
- DemandForce launches software and applications made for clients to connect to their customers.
- Helps in building a strong online reputation for their clients so that their customers stay loyal as well they can acquire new customers.
- Leverage on network marketing by advertising to boost their products sale.
- Helps in search optimization as many customers make purchase online and will click and tend to buy products which are available above of all other competitors
- The small businesses are included as advertisements or pop-ups in the website of the company which gives exposure to other companies or customers.
- It automates communication using online services like facebook and other social networking media and provides customer feedback and feedback on reviews, surveys and requests for referrals.
The software introduced by DemandForce has been of great help to various businesses and is largely used by enterprises today to improve productivity.