Computer graphics is very trendy in recent years. But success has a price: the multiplication of this format needs to reinvent itself to stand out. Here are 7 rules to get there.
Computer graphics is a format tempting … This visual representation of information graphically draws the eye, and can potentially bring in a lot of visitors and readers. Moreover, the phenomenon of “newsjacking” – rebounding on a current event by launching a marketing content on the subject – requires rapid response … However, be careful not sacrificing the quality and relevance of content. Here are some basic rules for a computer graphics that stands out.
- Punch line
Look after your title, it must be attractive; and carefully select your hook, the first data that will hook readers and make them want to continue to share.
- Design
The graphics are very important, it must be attractive in the times, and maybe even outside your graphic. Anyway your logo should be discreet. Be inventive, computer graphics abound: add interactivity or animation (gif, motion design) to stand out.
- Data story telling
Your graphics should tell a story, make a link between the different parts, each element introduces the following, heal your chains.
- Content & sourcing
The design does not exclude the quality of content, your graphics must integrate relevant data, recent and recognized sources. These should be clear.
- Wireframing
To ensure its success and it’s sharing through blogs and social media, the format of your graphics should be thought about and tested. The format should also be suited to your target social media (Instagram is different from Twitter or Pinterest), the optimized image (and recess responsive design mode)
- Outreach
Plan your strategy ahead of Outreach (to the press, blogs, and influencers). Only a direct approach will enable your graphics to be taken over by influencers, and so benefit from their audiences.
- Social Media Sharing
If your infographic is hosted on a blog or a Landing page, prepare the invitation to share, incorporating buttons to key social media. Look after and give the Hashtag, consider a computer graphics into your link to your site, or any other call to action you deem useful to measure the success of your action.
This Article is Written by Aashish Sharma is an Internet Research Analyst and an aspiring social media marketer. He possesses hands-on experience in optimizing and promoting websites on leading search engines and web media. His passion is to keep updated with what masters of the internet such as Google, Yahoo, Twitter, Facebook etc. are up to to innovate & deliver. At EntrepreneurYork, he aims to be a part of most active online community and most widely-read blogs on the web, covering the insights of disciplined entrepreneurship that will help in preparing the leaders of tomorrow.