Once you have developed your app you want to start selling it. Android Marketplace is a good place to sell your Android app but there are some things you need to keep in mind when you want to publish your app.
You can’t just rely on selling your app by publishing it on the Marketplace but you will need to focus on these five things.
1. No Easy Sell
You need to keep in mind that there are no easy sells in the world of apps. Thus it isn’t enough to develop a great app and then publishing it on the Android Marketplace. Developing the app and making it available is only part of the process. The other part involves you to take care of the marketing of the app.
The Android Marketplace is full of apps and thus your app won’t necessarily stand out unless you do some marketing and really push it out there.
2. Include A Lot Of Information
When you are publishing your app on the Android Marketplace it is important you ensure adding all the essential information to the listing. This means including a description of the app using relevant keywords. This makes it easier for people to find your app.
Mobile Tut+ points out that marketing your app to the right target group is a lot easier once you really define the target group clearly when you are listing out your app.
3. Encourage Reviews
You also have to make sure you encourage users to review your app. This will help you get a higher rating and can really boost your sales and increase your app’s market presence. If you have websites or you use social media then include a link to reviewing your app on these sites.
You should also include a review button to your actual app. This way people are more inclined to review your app once they have finished using it or after they have first used it.
4. Ensure Your App Works
Of course the most important thing to do before publishing your app is to ensure it is as bug-free as possible. Always do as much testing of your app as you can before you put it out there for people to download.
Also keep in mind that Android marketplace app is meant to cater for many different versions and thus you need to ensure your app works in different devices as smoothly as possible. Check out Made With Marmalade to help you develop a cross-platform app.
5. Consider Other Marketplaces
You should also consider putting your app available on other marketplaces as well. If you ensure your app is available for use by different operating systems you have much more room to market your produce.
Even if you only want to cater for the Android market it is important to make sure your app is not only available from the Android Marketplace but that people can also get it from Google Play store. This way you can reach the maximum amount of customers with your app.
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Joanna writes about marketing on the internet and is always keen to help people develop and sell their products. She is also into technology and loves to try out all the newest gadgets as soon as they come out.