Think about all the things you would actually do for promoting your real estate business— advertising it, meeting new people, telling them about your business and trying to keep in touch with them so that they remember you. Facebook is just the online version of everything done by you. The Social Media platform has emerged as one of the most important parts of the holistic marketing mix of realtors. Facebook is also about making organic connections and spreading the word about your business as far and as wide as possible. Facebook is often described as a “softer” way to connect—something more efficient than sending out direct business mails. However, you cannot really expect this platform to work wonders for you if you are only posting status updates in a bid to stay in touch with your audience. Make sure you’re following these few effective tips to ensure Facebook generates desired sales for your business.
How can you Promote your Real Estate Business on Facebook?
Facebook remains a cost-effective way of promoting businesses. If utilized to its maximum potential, it also allows you to develop a robust community of buyers and sellers. How can you use Facebook to maximize sales in the realty sector? Find out by reading on.
Consider Capitalizing on your Personal Profile
You might as well want have a separate business page on Facebook. However, your promotional efforts should be geared towards developing a seamless integration of your personal and professional profiles. As already mentioned above, you cannot expect Facebook to deliver if you are only posting monotonous updates on your business page. You must already have a personal profile on this medium. Make sure your friends here know what your business is all about – through you. Tell them about your business page, about your business and the latest happenings in your business. Your organic connections already know who you are, what your hobbies are, where you like to dine out or holiday. Now, they will know about your business. Make sure you’re maintaining an interesting mix of personal and professional approach in both your personal profile and business pages. Do not always go about bragging about your business with the help of updates. Educate yourself about the subtle ways of getting the job done as well. For instance, if you are promoting something like house for rent in mysore tell your audience about the things they can do in Mysore instead of only telling them why they should contact you for renting purposes.
Reach Out to your Connections Personally
It is very important. As a marketer you should be proactive enough to reach out to your connections and update them about your business developments. It would also be great if you are acknowledging their presence in your network. For instance, you might as well be getting several likes initially. The number will go on to increase with the success of your Facebook campaigns. It would be great if you go on to thank each individual connection of yours (for liking your page) through private messages. Express your gratitude to make them feel special. It sounds a bit incongruous to start off with—especially if you are closing in on millions of followers. However, it’s not totally impossible if you have a dedicated team looking after your Facebook campaigns. Turn to the Facebook insights on a regular basis to keep track of the number of increase in page “likes”. Come to think of it! Too many brands out there consider it to be an impossible proposition. So, not many of them will be doing it. If you’re doing it, you’re definitely gaining a competitive edge there.
Facebook ads are the most potential tool for you to market properties on this platform. Write very clear and precise targeted ads to reach out to your audience directly. Use relevant images in these ads. Since you’re selling or renting property it is better to provide the picture of property instead of a flower or your smiling face.