The ideal way to keep in touch with your customers is email marketing. You can learn about them and create a loyal relationship between the two of you. You can plan it such that customers receive the email at a particular time and it goes right to their inbox.
Here are few Tips you should know:
- Email marketing is an all-rounder. With social media your message could easily be lost in the abyss that is the homepage feed. Direct mail sent via post is personal but it is hard to measure results. You could have the best content on your website but it is up to the customer whether to visit it or not. Email marketing should build relationships but not spam. Email marketing has garnered a bad reputation from spammers. Irrelevant emails, phishing emails to get your bank account details, those who send many emailers in one day – tend to corrupt email marketing.
- Instead of spamming you can segregate your customers into lists. This allows you to tailor the content of your emails to the needs of your customers rather than sending them everything you have for every item you want to promote.
- The language of the email must be professional and friendly if you want your blogging campaigns to be a success. You must build trust with your customer. This will not happen if you overtly promote the company or yourself. Focus instead on how the customer could benefit from buying from you
- Data Power – a huge positive about email marketing is the ability to collect and use data for building a positive relationship with your customer. Direct marketing using emails are a great tool and can deliver positive results
- Initially the customer will give you their email address for you to send them information. It signifies that the customer wants to hear more from you. You can elicit more information such as age and gender and send them more relevant communications.
- You could use this data to personalize your emails The obvious way to do this is by putting the customer’s name into the subject line or introduction as this grabs attention. Early in the relationship be wary of using too much personalization. Most customers shun spammers and do not want their data shared across the internet. Sending a special offer for a customer’s birthday is great, but displaying their age would be rather sensitive.
- Designing messages- you need to put some thought into what you want your email to do. Think about the objective of the email and build this into the message. Tell the customer what action you would like him to take.
A good design and engaging copy will surely grab their attention. This includes the subject line and the headline which need to grab the customer’s attention. You also need to make sure that the main body of the email leads coherently from this. The main body of the message must tell them what to do next. This can be done visually with a call to action button.