How To Design and Use Business Cards Properly?

Behold, the almighty business card, the bastion of branding, the displayer of logos and the keeper of contact information. Those small pieces of paper simply represent our dreams and hard works. They are used extensively in trade shows, meetings and other opportunities. It is a great way to make quick introduction and any businessman would understand their importance. Business card exchanges are a common ritual among businesspeople and we may have missed so much, if we run out of business cards in our wallets. A business card is consisted of basic information, such as company name, company logo, person’s name, person’s title, phone number, email address, physical address and fax number. Many people throw in more than just basic contact information. They also include images and additional items to generate interests. Armed with these details, customers should be able to find us in their hours of desperate need.

When creating business cards, we should consider a number of things. It is important to use proper fonts, because typography we choose could represent our business images. Fonts should be easy to read. They should be large enough to make them easily readable, but not so large that leave so little blank space. Because business cards are important marketing tools and we should make sure that there are no errata. In fact, we should also read all lines backward and from bottom to top. Instead of scanning the text, we should examine each word and number individually. This should be an easy thing to do, because business cards have relatively few words and numbers. The layout should still allow us to add our logo and this should provide essential awareness of our brands. Colors are also important part of business card. Dark colors won’t work for any business card, because it will take more effort to read them, even if we use bright texts. Business cards should be a good way to recall information and we should encourage people to keep our business cards. The backside of the card could be used to add more information, but we should do this only if necessary, because we don’t want to make our business cards look cluttered.

Many businesspeople could get good sales only by distributing hundreds, if not thousands of business cards. In fact, many sales managers consider employees who collect the most business cards from prospective customers are the best performing. We should always have enough credit cards on our desk and in our briefcase, wallet and pocket. We should keep them handy for immediate uses, Greasy and bent cards could give bad impressions, so we should use a compact card holder in our pocket. It should keep our cards clean and straights, regardless of our busy lifestyle. Business cards are essential parts of our marketing efforts, so we should make sure that we can disperse them far and wide. Obviously, we should choose card designers and printers that can provide us with quality cards.