If you have just started a business, it is usually because you have expertise in a particular business type, such as operating a restaurant or providing an auto repair service, doing tax returns or investment planning, or creating marketing strategies for other business. The latter is a key service for business because although you may be able to operate the best restaurant with a unique menu offering and great décor and service, if you do not know how to market your business, you will depend on haphazard street traffic.
If you happen to have a high-traffic location, so much the better, but that is still local traffic. If your menu is that unique, you will not reach people who are willing to travel long distances, well outside of your street traffic reach, just to try a unique meal. Once impressed, they will tell their friends – still a very valuable and free marketing strategy – and become repeat customers; another free marketing strategy.
Those free marketing techniques depend heavily on the quality of your business, but they are limited in their scope since they are one-to-one rather than one-to-thousands, or more, that is available through effective marketing strategies. If you do not have those marketing skills, fortunately, they can be employed. Here’s what to look for in quality marketing strategy services.
1. Develop a concise business and marketing plan. Document it, because if you need a loan to start your business, this plan must be in writing. A proficient marketing strategy service will analyze your verbal plan and develop a concise business plan and a means to market it effectively.
2. Highlight your strengths. A proficient marketing strategy will concentrate on developing the strengths you bring to your enterprise that set you apart from your competitors. If that is your unique menu, that strength should be positively exploited. Show us; don’t just tell us.
3. Develop a multiple-distribution marketing strategy. A competent marketing strategy services will create a number of different marketing outlets: print, radio, TV, social media. The campaign may vary slightly depending on the media type. Flexible strategies are the hallmark of effective marketing strategies. Your potential patrons will be attracted by a variety of techniques; to ignore the media channels available will restrict your marketing reach.
4. What is the wow factor? Are you sold by the strategies? Take yourself out of the box and be a potential consumer of your menu. Would you come to your restaurant and order a meal based on the media content of the marketing strategies? The number one customer great marketing strategy services must wow is you.
5. Measure the response. The best marketing strategy services will not only create attention-grabbing media, but will have the expertise to measure the results. How many are responding to the campaign, how are they responding, and are they converting response to closing a business relationship? Are they buying your menu?
Effective marketing strategy services will develop a great plan, highlight your strengths, create multiple media outlets, wow you and your customers and analyze customer response.