There’s no doubt that those black and white flyers are just plain boring. A very effective way to spice up our print-based advertising is by using glossy full-color design. This should allow us to use effective advertising methods. It should help us to identify any void in the market and fill it by using proper messages. Pleasing and eye-catching solutions should help us engender call-to-action responses. As an example, we could choose to offer tasty burger but with low-fat solutions.
Our logo could also emphasize on the red onions, tomatoes and lettuce, other than the patty and buns. Full-color prints should help us to provide proper messages. In this case, not only the logo and images of colourful burgers are eye-catching, they also expose a void, which is hunger that could be felt by people. This should allow us create immediate needs and successful full-color flyers should induce mouth-watering temptations.
Finally, our full-color flyers should suggest an effective call-to-action, that it is the right time to eat. As we can see, black and white flyers will not be able to achieve these effects. Black and white images won’t catch our attention and failing on this first step will make it much harder to induce desired results.
Obviously, full color printing will require extra expenses, but this should be negligible in many cases. In fact, we are wasting money if our black and white flyers fail to generate an effective call to action response. Our sole aim is to generate enough sales by using all available tricks. In this case, we should make sure that advertising would work for us.
It means that we can potentially generate a few thousand dollars of extra revenue by spending a few extra dollars. This should be well worth the expenditure. Quite often, small business chooses to go the local copy shops to produce hundreds of flyers quickly.
Business owners may also choose to print their full color flyers from their office or at home. This should be related to the cost considerations. We need to consider whether saving a few dollars by printing flyers at home would produce the desired results. This may not be a good idea, because established companies could deliver high quality results on glossy paper. A guaranteed way to attract business by using advertising tools that work. We should trust local distribution and printing companies who can ensure highly successful marketing campaign.
There are many ways we can get excellent results by offering highly professional guidance. Local marketing consultants and graphic designers could be aware of the recent trends in the market. In fact, we should be able to get everything under the roof by choosing professional helps. They may even start designing our full-color flyers from its very “concept” right down to the actual distribution task. This should allow us to get in touch with the market. Professionals should know what work and they know how to apply their experience to work for us.