The users of your website should be your first priority when you are designing it. This is because for you to make any sales through the website, you must provide all the essential content about your products and services as well as it should be user friendly. If visitors to your site do not get gratification from the site then they will move on to other sites where they can get gratification quickly. It is therefore critical that you make your business site user friendly and responsive. You cannot design your site in such a way that visitors use a great deal of their time trying to navigate the site to get what they are looking for and expect that they will buy your products and services. This will ultimately lead to lose of business and it will be of no use to have the website on the cyberspace. Design a website to be user friendly such that it is easy for visitors to navigate and the content is self explanatory.
User experience is a very crucial consideration that you should put in focus when deciding the technology that you are going to employ in your site. If your business website is hard to navigate then visitors will just click away without wasting their precious time trying to figure out things. It is well known that internet searchers are individuals that are not patient and want to get things done easily and fast. Therefore, if you use technology that makes it hard to navigate through your site then it will affect your business adversely.
In the contemporary world, things are changing rapidly and this also applies to technology. Technology is advancing at a very high rate and if you want your online business to remain competitive and relevant in the market then you have also to keep on updating to keep the pace with technology development. Good user experience is a key attribute to high tech products that are being introduced in the market every now and then. It is therefore your duty to know the technology to use in your site to make it as user friendly as possible. There is nothing that is more frustrating than a user struggling with your interface. Not being able to get the stuff that they are looking for makes the users very frustrated and will never come back to your site. Worse still they will spread the word like bush fire about how unfriendly your site is. In marketing, we learn that a satisfied customer will tell at least 3 people about your products and services. On the other hand, dissatisfied client will tell at least 11 individuals about your business. You can imagine the damage this will cause to your business especially in today’s world where competition is very stiff.
If your business website is getting traffic but the conversation rate is low then there is a problem with your site and you need to redesign it. The technology that you have used on your site might not be effective and efficient to your target audience. You need to ensure that you reach your target audience and more so provide the necessary information about your products and services in a friendly way. You need to work on website usability for your site so that there are no barriers between the users of your site and the technology used.
Whichever the technology that you use on your site, it should ensure that visitors to your site do not leave before they accomplish the purpose that made them to visit the site. One of the things that can make visitors to your site leave before even reading the content about your products and services is if the site takes too long to fully load. Another thing is if it is a bit hard for them to navigate their way around the website to get information they are looking for. If they cannot find the content they are looking for then it will be hard to know what your company does and it will also be hard to contact you on the same. Therefore, it is of paramount importance to employ technology that makes it possible for pages in your site to load fast, navigate easily, images look good, content is easy to read and the design of the site is consistent.
Bio:
Michelle Thomas is marketing consultant and helps professionals to keep up with the ever changing online marketing world. She is in love with technology and spends most of her time writing about technology related articles. She gets inspired by Toronto web development and keeping on learning to ensure she is up to date with the latest in technology world.