Whether it’s an online shop, a corporate website or a directory, one of the best ways to drive traffic is writing a blog. By updating your blog regularly with great content you will publish more content for search engines and provide useful information to visitors. Quality content will also strengthen your brand and generate more links to your site. It’s important to know how to diversify the traffic. This is to help you in case your primary source fails.
Choose your Topics Carefully
The topics that you write about will determine the kind of people to read your articles. For instance, if you publish a lot of advanced tips you will attract experienced people. Likewise, if you publish basic content you will only attract beginners. It’s, therefore, important to devise a long-term strategy and research what topics to write. The best way to do this is to cover trending topics. You can also use keyword tools such as word tracker, keyword tool, and Google AdWords.
Use Online Advertising
With the online ad platforms, getting your ads in front is a lot easier. In fact, digital ads rose by 13.4% in 2015 in the UK alone. However, before settling on this, you need to know how to generate an ROI from your investment. Since each ad has its own platform, you need to research on what works best for you.
Write Quality Articles
High-quality content is likely to be read and shared by others. This, in turn, increases search engine traffic and incoming links. Instead of focusing on increasing indexable pages on your site you need to write quality articles. The more you target your visitors with quality content the more they are likely to buy your services of products.
Some of the tips on publishing quality articles include:
- Using a good title.
- Using images.
- Using good grammar.
- Performing interviews.
- Publishing good reviews
Use Social Media
Social media can greatly affect your business’s ability to generate traffic. Currently, over 78% of companies are active on social media and 54% of online marketers claim to have applied social media to generate sales. When it comes to using social media, you cannot just ask people to visit your website and buy something.
You need to develop some goodwill and find value for your potential followers. Once you have provided value, people will be encouraged to visit your website. You can even use tools such as a buffer to repost your content so that it gets a good coverage. To avoid being seen as a spammer, you should
- Consider your followers.
- Always provide value.
- Consider your own habits.
- Do not do what you do not like.
Guest Blog
Guest blogging is also one of the best tools for generating traffic. When it comes to guest blogging you need to find websites that are suited to your site and accepts guests post. Once you have gotten the opportunity, you need to write a compelling content for the website that you are writing for. The trick is to write something that is much better than what exists.
Moreover, if your content is published, answer any questions that may be left in the comments section. More about writing of guest posts read on Edusson Help Guides.
Analyze your Website
You can use analytical tools such as google analytics to analyse your blog. These tools can tell you what keyphrases and keywords are bringing traffic, what articles are receiving the most traffic and how many visitors your site is receiving. They can also tell you the kind of people who visit your site, their country, and language. This will help you to know whether your existing strategies are working or not.
This article was written by Edusson Community.