No business runs without them. Customers are the wheels that keep your business moving. Good relations with your customers is a keys to a success, but as many businesses have painfully discovered this is easy to say but can be difficult to maintain. With so many personalities and individual needs, customer relationships can be tricky. As a business owner you might be doing your best to deliver on your word, but glitches will have some clients furious. While best practices should eliminate most hiccups, an occasional setback is unavoidable. What you can guarantee is how you respond to a situation. Good communication in business is about listening to clients, here are a few suggestions to help you keep the conversation going.
The Website
Keep your website clear and simple. A clutter of menus and submenus can cause confusion, along with the first stage of frustration. Your website is the first place a potential client will learn about your product and what you have to offer. Keeping it simple doesn’t mean basic. Hire a website designer who knows the market and knows what people want to see, your site needs to be current and be able to keep with modern aesthetics. Your website is where you’ll be sharing product information, pricing and shipping details. Make sure you can keep up with any listed shipping delivery times.
The blog
Keeping a blog is one way of keeping your site current while communicating product news with customers. Keep your blog interesting, people will only keep reading if they find the topics to be of interest to them. The blog can include useful tips and suggestions relating to your product, this will help you not only convince the client of your expertise but allow you to talk about multiple items in your inventory your client might want to check out.
Email brochures and flyers
Information emailed to customers should be relevant, think about what they might like to read about and these emails will not simply be marked as spam. Once you have a good communication set up with a client, email is a great place to announce upcoming sales and promotions. Just be sure you have the systems in place beforehand to handle the expected increase in traffic flow.
A good courier service that can offer your business same day pick up is the best way to see to it packages reach your customers on time. When there is a setback, make sure to notify your client as soon as possible, this will ensure them you are on top of the situation. Use tracking details to keep the client up to date every step of the way. Communicate and your customers will be much more likely to respond positively.