Virtual reality is made up of two essential elements. It encompasses three-dimensional, life-sized images and can track users’ motions and adjust images according to their perspective. Telepresence allows users to be totally immersed in a three-dimensional world and interact with the new environment.
Virtual and augmented realities use innovative computer technology that allows people to manipulate and explore a three-dimensional world. Today, virtual reality technology is being utilized by different industries to improve and transform the way they do businesses. It is believed that these technologies will have a direct impact on markets and societies over the next ten years.
Companies that use virtual reality technology remain competitive compared to those that don’t. From manufacturing and product design to sales and advertising, this technology has the potential to improve all aspects of business processes. Below are seven ways VR tech has transformed business.
1. Car Manufacturers
Car manufacturing industries have started using VR tech to not only create but also test new vehicle prototypes. This allows manufacturers to eliminate costly design flaws and make alterations before actual production begins. It also reduces operation costs, improves automobile safety, and avoids recalls.
2. Real Estate Industry
The real estate sector has also incorporated virtual reality. Real estate developers create virtual tours for potential clients that allow them to view apartment buildings, real estate showings, and business events. Presently, it is possible to present customers with a three-dimensional view of every location in real time. This has improved customer satisfaction.
3. Immersive Advertising
Architectural design firms use virtual reality technology to create 3D models of designs for prospective clients. The models give customers a complete view of finished spaces and projects. Elite|studio e, an architectural firm in New York specializing in convenience stores, food service establishments, and coffee bars, uses VR tech to show potential clients what their spaces will look like when finished. The models have turned out to be effective sales tools.
4. Virtual Conference Calls
Oculus Rift and Samsung’s Gear VR allow HR departments to interview prospective job candidates in a virtual conference room. This capability eliminates many recruitment and selection costs, complex scheduling processes, and precious travel time. What’s more, unlike phone interviews, it allows interviewers to access the body language of interviewees.
5. Virtual Reality Workspaces
Coders always require more monitor space. While having three monitors is great, a 360-degree working environment is much better. Ergonometric designers are working on transformative prototypes that allow people to move from traditional screen models and adapt productive virtual workspaces. Unfortunately, interface designers are yet to come up with an efficient virtual workspace.
6. Working from Home
Virtual workspaces will soon eliminate the need for working in offices. Instead, working from home will become more prevalent. Offsite employees offer companies numerous benefits like reduced facilities costs. As VR systems get more reliable and advanced, it is possible that many people will not need to go into an office.
7. Globalization
Global competence is the ability to comprehend how business is done in different cultures. Presently, travel and geographical limitations make it hard to understand and interact with other global cultures. However, virtual and augmented technologies will soon breach these barriers and allow people to interact freely.
Technology that improves the ability to build better customer relationships, manage teams, and deliver services is bound to have an impact, especially if digital fluency makes a significant competitive advantage. Utilizing VR technology allows small businesses to grow into bigger firms. Today, companies must not only adapt to cloud technology and smartphones but also virtual reality technology to remain competitive.