Boosting customer retention by as little as 5% can increase your profits by as much as 95%. And because of this, businesses of all kinds are desperately seeking new ways to tap into a wider customer base, and more importantly, retain those that are already loyal customers.
One of the best ways these days to boost customer retention, and improve the customer experience, is to implement a mobile POS system into your business model.
If you’re not sure about whether to use a mobile POS system, such as the one offered by PAR technology, keep reading to find out the many benefits this tiny hardware system can offer your business.
1. Speed Up the Lines
People hate waiting in line. And, no matter what products or services you offer, especially in the restaurant business, if customers continue to return to your establishment and find nothing but long lines, they are bound to look elsewhere to dine.
Using a mobile POS system to take the orders of all people in a long line is a great way to cut through the line much faster. Simply take everyone’s order, process the transactions, and let the kitchen get to working. Trust us, more people will return when they notice your speed of service has increased.
2. Email List Building
Using your tablet POS system can help you easily collect customers’ contact information as your process their transactions behind the counter using the main POS terminal.
By collecting email addresses, you can continue to build relationships with your loyal customers and encourage them to come back by offering special deals and discounts for them to use on future purchases.
3. Email Receipts
Another great benefit of letting customers input their email addresses into your mobile POS system is that you can also give them the option to have their receipts emailed to them. This is super convenient for customers. After all, paper receipts are lost, smudged, and accidentally thrown out all the time, none of which helps people who have returns.
Having an e-receipt that is sent via your mobile POS system is a great way to improve the customer experience and makes returns hassle free.
4. Generate More Sales…On the Go
In addition to retaining customers, it’s important to expand your business to new customers. By using a mobile POS system at places such as trade shows, craft fairs, and farmer’s markets, you can bring your business on the road and process transactions in a secure and convenient way.