Small and medium businesses, also known as SMB, are characterized by a higher financial sensitivity than enterprise-scale companies are. It means that the implementation of new business models, technologies and policies is more complex for them than it is for larger businesses. The reason for this complexity is simple – limited budgets and staff resources means that SMB companies cannot let a single penny go to waste. This is exactly why SMB prefer using online CRM systems. They just had to wait for the moment when CRM became simple and affordable. Because when it did, the world changed for small and medium businesses.
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