Any business should try to develop a reasonable strong brand identity. We should also need to decide how we want to be known in the market. We could do this by intentionally and proactively create our brand; or else others will try to outdo us. This wouldn’t be a good thing, because it indicates poor brand competitiveness. If we want to control our brand, we need to know what kind of market images do we want to portray and how do we want to be known for. Strong brand identity can be achieved by having a unique selling proposition and it is about differentiating ourselves from others.
A strong brand can consistently and clearly define whom we serve and who we are. There are powerful and proven methods to help professional properly develop their personal brands. When we want to create a stronger brand, we should focus on the “do what and who” statement and we should also consider about the “why we do it” statement.
Successful individuals are able to determine their demand and they know how to build specific brands. They should be able to express themselves boldly through specific strong brands. In this case, we should be able to provide such strong brands to serve demands in the market. Overall, it makes our brand more memorable.
We could develop our “do what and who” statement by clearly defining who we want to serve and help. The “who” should represent our brand market and the “do what” should represent primary benefits our consumers will get from us. The “why we do it” statement is also essential and it is the actual reason why we are doing business in the market. This could be considered as a more personal statement.
This statement is essential because this will indicate how clients could connect with us. In this case, p Once we have defined these statements, we also need to promote our brand, so consumers will able to recognize it. There are many ways to promote our brand and online approaches can be the least expensive, easiest and quickest methods.
The Internet has clearly levelled the playing field and any new businesspeople could compete directly with the big boys. In this case, we also need to focus on available Web 2.0 technologies to help us extend our brands. There are many creative and interactive uses of Web 2.0 technologies. In fact, these tools shouldn’t be as technical as we might imagine. Best of all, Web 2.0 technology allows us to provide the mostly, free, powerful and fast solutions.
Videos are essential and it can help us boost our brand powerfully. Compared to text and still images, videos can create personal connections much easier. Videos have that specific intimate nature that people can hear and see us. They should provide us with the opportunity to build much stronger online personality. People will be more familiar with our brands and we should strengthen our brands by regularly uploading videos on YouTube and other similar services.