The Expected Image
To sell whatever product, the seller must take into account the presentation. The aim of selling image is inciting the desire and attraction.
Visual Decision Of Customer
As we all know choosing a product to purchase, always has to be seen, people have the eye and the sense that most influences our decision making, which is why we take this into account in order to present good images to the consumer . It stands to reason that if people do not like the picture, you probably do not want to know more about the product being offered.
Base as the Essence of the Image
This principle is very important because the seller must know and be clear about what image you want to present to consumers. This principle is important besides being one of the most difficult, because people do not know entirely inside, its essence. Therefore, it struggles to present its image.
If the seller does not know himself and does not know the image conveyed will have display problems. Also have problems with the consumer, trying to pretend something that is not and will be punished with the loss of prestige. And if that were not enough, the absence of agreement between the projected image and essence, there cannot be good communication and therefore will never have credibility.
Buyer’s Style
A seller must see who offer their product, must take into account the style of people, you cannot offer your products to anyone because you know that no product is for everyone. The seller must be able to identify your consumer and save unnecessary efforts trying to convince someone that, at first glance reject the product.
First Impression
The seller will need to bring a good impression, because only has a chance to sell your product. The consumer is guided by what he sees. If the product seems good, you will approach and see if it convinces the seller. For this reason, the seller must have a good knowledge and presence to make the best impression to the consumer.
Purchase with Sentiment
This principle tells us that the consumer be carried away by their emotions rather than rationality. This indicates that, at the time of purchase, the seller must make you feel good and show consumers that the product they are offering is one of the best and most recommended. When you are a buyer, it is more advisable to speak to the heart, not the brain. And, during the sale, display images. In this way, you can keep feelings of the buyer.
Perception of the Buyer
This principle teaches us to always be stronger perception than reality buyer the seller. For this reason, we must take into account what you have on the buyer into believing that the product offered is the best option for you and for him.
Power of Attention
This principle teaches us to see and understand the consumer needs. However, we are so used to seeing without looking, and hear without listening. These are qualities that require extra effort to develop them. If you focus on serving the client, it is sure to have many chances to sell your product. Therefore, the first thing to learn is: Listen twice, watch twice and talk half.