How to Improve your Website Rankings in a Week
Pushed for time and need quick organic exposure? Here’s now to get your website seen in as little as 7 days.
While building an authoritative website that ranks highly on search engines takes time and effort when it’s done from scratch, here are 5 effective ways to improve your website rankings in just one week.
1. User-friendly Website Design that’s Fast, Responsible and Mobile Friendly
Make sure your customer can find all the information they need in the fastest time possible. For example, people like websites with clearly defined menus and quick loading times. What compromises the user experience is when customers find broken links or overly complicated menus that take up too much space. All this makes it much more difficult to find something specific, like a particular product, quickly and for minimal effort.
Your website needs to be optimised for different platforms so your customers can access it from a wide range of devices. It’s also a good idea to make sure it has the same colour scheme and web design, as this improves brand recognition and helps you customer identify your products and services and distinguish them from your competition.
2. Good Content with Informative Pages
Develop your content strategy to make sure you target the right customer. Identify your core market and what kind of content will appeal to it. Make sure all of your communication – from landing-page content to blog posts – caters to this core market.
The Herts based SEO agency, Freelance SEO Herts, advises businesses to: “Onsite optimisation involves looking at the design and structure of your existing website, and the content that sits within it. A lot of factors need to be taken into consideration to make sure that the search engines rank your website for keywords that are relevant to your business.” Getting the right content on your pages is the first step to achieving this.
Your content should include an appropriate number of keywords so people can easily find your content when using search terms. However, avoid using too many keywords, as this could be penalised as spam.
3. Connect with Social Profiles and Share Pages
Create an account on Facebook and Twitter so you can reach out to your target market and expand your customer base. Posts should not be exclusive to advertisements like special offers; they should also include content marketing like links to informative blog posts. A budget-travel agency, might for example, post twitter updates advertising special deals, then links to blogs offering advice on how to get the cheapest flights or tips on saving money on holiday. By doing so, the company becomes more than just a business – it becomes a customer’s trusted source of information.
4. Use PPC on Google and Facebook to Reach a Wider Audience
PPC (Pay Per Click) advertising enables you to promote your products and services to a much broader audience, helping you get to the right customer at the right time. It can also be a great way of reducing your advertisement costs, because you’ll only have to pay when a person clicks on the ad, as opposed to paying a flat fee for an ad upfront regardless of how many people see it.
5. Write Blogs and Link to Service Pages
Writing your own blogs gives you even more credibility and authority and is a relatively inexpensive and time-efficient way to draw more visitors to your website. When people comment on your blogs, be sure to engage with them and get a conversation going. This will encourage visitors to spend more time on the page, which can help boost your search engine rankings.
Remember, getting your Website Indexed on Google is Just the First Step
The real work is beating your competitors and achieving a first-page ranking for your keywords. This takes time and requires a carefully thought out strategy with plenty of market research. However, once you’ve developed a strategy, following all the above suggestions will certainly help steer you in the right direction.
Sam Johnson founded the Essex Business Hub, which aims to help and support new businesses in Essex by providing advice, resources and guidance for start-ups and businesses.