Growing a digital business is not easy in the highly competitive modern online world. You will need to pay attention to market research and trends in the industry before your company can get off the ground. Here are a few tips to get your started:
1.Prompt Visitors to Take Action
Regardless of what your online business is for, you should include call to action (CTA) buttons on your website. Such buttons are simply images or text that encourages a user to take an action. For example, if your company is an online music subscription service, you can create CTA buttons such as “get free trial” or “download free sample.” If your company sells shoes online, you can ask users to sign up for an e-newsletter announcing seasonal offers. You should incorporate them to your promotional material, such as Google ads and Facebook posts, to lure visitors to your website.
2.Create a Mobile App
More and more users are now browsing websites on their smartphones and tablets. If your website is not mobile compatible, you are making your digital business invisible to a large group of users. Mobile web browsing can be data intensive and bothersome, therefore you should invest in designing an app for your company. That app should make it easier for potential customers to purchase your products or services, and should complement your main website.
3.Actively Engage Customers When Marketing
Google ads can only do so much for a company. Your marketing strategy will not succeed if you are not actively engaging your target audience. Think outside the box when it comes to promoting your products. Capture the interest of potential customers by organizing free giveaways, arranging competitions for an attractive prize, or by contacting them directly offering your services. Cold calling, as it is known, has helped digital business like WME, the Australian SEO giant, to solidify a loyal customer base. Therefore, think beyond the conventional when it comes to marketing.
4.Create Interesting Content
Online content is an integral part of any successful digital business. Most businesses, however, fail to realise that when it comes to content, quality matters over quantity. Publishing hundreds of badly written generic articles will not help attract customers to your company and help it grow. High quality, eye catching content, on the other hand, certainly will. Make sure you publish only interesting content of the highest quality on your sites.
5.Localise Services
Your company will benefit the most from a local customer base. Going online makes many entrepreneurs ambitious, thinking they will be able to conquer the world like Google or Amazon. There’s nothing wrong with being ambitious, however, you should also think practically. Many profitable digital businesses have succeeded by conquering the local market first. Your marketing strategy, therefore, should be more focused on a localised consumer base. If you are an Australian company, your customers, most likely, will be other Australians – not consumers based in France. You will be able to increase your sales with a targeted strategy and boost profits. Later, you can expand business by investing these profits to widen the scope of your marketing plan.
You can set your digital business on the path to success with one or two of the above mentioned tips. Your company can grow and expand once you start attracting customers as explained in this article.