Direct communication is the core value of any presentation session. We should enhance our ability to consistently communicate with others. Here are things we could do:
1. Identify Hurdles:
Marketers often encounter specific hurdles as they need to convince people to consider their business. We should be able to address these hurdles by discussing with them openly. We could do this as we move along in any discussion. As an example, one specific hurdle that people often encounter is that they are reluctant to work with home-based or small businesses. We could respond by assuring that we have interacted with many consumers each day and they are satisfied with our products.
We need to convince potential buyers that we could act professionally, although we are a relatively small business. We should find out what potential customers thing about it. Many marketers are able to make potential customers to become more positive. Customers and distributors may prefer to work with companies with regular nine-to-five operations, but we may also convince them that small businesses can be more flexible and even work during holiday season when required.
We should discuss any benefit of our products and services openly. Then, we also need to ask prospects, whether they would tell their friends and families about our products and business. This is one thing that we need to consider when we train our new marketers. It may take a whole week to properly train a marketing team to work effectively. We should consider whether launching a business by hiring a team of new marketers is a good this and feasible.
They are usually less experience, but could actually be more motivated. We need to identify any hurdle that is relevant to our opportunities and we should discuss with them frankly about any problem.
2. Think Continuously.
We need to think continuously so we can better understand people we are speaking with. This should allow them to understand the value of our business opportunity and products. Our job is to properly explain how our products work and even, how much profit margin we get from each product, so customers would know whether they have decent prices. We should also inform them about what kind of training that’s needed to operate the product. The more helpful we are during the presentation session, the more likely our business will grow.
3. Engage our prospects:
A successful presentation is less a lecture and more a conversation. We should ask for their feedback, while encouraging concerns and questions. We should ask people to participate to make the whole discussion moving forward. In this case, we need to explore our potential client and what unique benefits that they can get from our products.
Saying things that are more relevant to our potential clients would become much more effective. This could become an important building block when we seek to form the full fledged business partnership. If we want to influence someone, we should try to be more trustworthy. We need to avoid manipulative alterations and hypes.