“White-label” – it is an innovative concept that simply implies that; you buy a product or a service, label it with your brand and business and resell it at a substantially greater price. In the field of digital marketing, white labeling is more often done for PPC and SEO. PPC agencies hire an additional white label PPC management agency to design their campaign and ads, and label them with the clients’ business’ logo. This is done in order to obscure the third party, to make the clients feel that the agency itself is designing and maintaining the ads.
Why are agencies using it?
#1 It is a tough job to do PPC, even PPC agencies find it difficult to execute it pertaining to the complex metrics it has.
#2 White label PPC services are much better, and perform the task comprehensively. They are adept in serving your client potentially well.
With the competition becoming more comprehensive, along with constantly changing algorithms and internet search rules, search engine optimisation now demands considerable higher aptitude to deal with it.
Having realized this fact, many companies and firms who earlier used to execute clients’ PPC projects by themselves, now agree that this task is better to be left with the professionals of this field only, facilitating the abrupt rise of White label PPC management.
Mechanism of white label PPC management is simple and clear-cut, a company takes up a clients’ project, outsources it to a white label PPC service provider who then designs a comprehensive and innovative PPC campaign, to deliver the project on behalf of it. This is done to make sure that the project exceeds the expectation of the client. While doing this, white label PPC service provider remains anonymous.
Benefits of outsourcing –
Listed below are some benefits of outsourcing PPC projects to white label agencies-
Top-notch quality of service
Specialist providers, who have skilled team of professionals who live and breathe PPC, offer white label PPC services. These professionals pack the expertise for developing innovative methods and steps that increases the online visibility of your client’s business. They perform a comprehensive audit of the industry trends, competitor’s strategies, check for the targeted keywords – all which are required to improve the organic search result listings of your client’s website.
Cost-effective
Because of the changing trends in PPC services, and with the introduction of new updates and strategies, a company would be required to train its staff in such a way that they are able to cope with the load of the projects, as well as deliver an innovative PPC campaign and meet the expectations of the client.
However, by outsourcing these projects to a white label PPC service provider, you can eliminate these training and start-up costs of forming a technically proficient team. Outsourcing will also help in reducing additional costs incurred in deploying extra human resource.
Array of services
Apart from white label PPC management, these agencies also boasts of a plethora of other services such as SEO, Digital marketing, E-mail marketing, Display advertisements and many more such services. These agencies have the staff ready to deliver your client with outcomes that will undoubtedly exceed their expectations.
You can focus on other aspects
By relieving the burden off your shoulders, you can focus on other equally substantial aspects. Outsourcing helps in speeding up the work place.
If you are a PPC company, and are finding it difficult to cope with the ever-changing PPC algorithms and high demands of the clients, it is a good option to approach a reliable white label PPC agency in order to provide higher profitability to your clients’ business.