You might have wondered that many websites that do not have a quality content on display or a notable presence on social networking platforms, do well on Google’s search engine result. Even though your website is superior to them, it fails to mark its presence even on the first page of the search engine result. If so, you might think that Google’s algorithm is just not appropriate and you shouldn’t work according to it. Here you seem to be going off the track, there is nothing wrong with the algorithm, so your approach needs to be reevaluated to suit your requirement.
If you wish to dominate your competitors and make your business flourish then you have to do things in a more refined and organized way. It will help you in not just improving your search engine rank but also maintain a sustainable and successful business in the competitive work environment. If you have been following the SEO checklists, then a change in your strategy and execution plan is imminent.
Establishing a right connection with your prospective clients
You might think that the promotional techniques you have introduced in the past is able to hit your target market, but if that was the case your competitor would be reading this instead of you. There are 2 reasons that your competitors are able to hit the bull’s eye by getting the chunk of prospective client’s instead of you.
It includes:
- Effectively targeting the most searched keywords and services through the company’s meta description and listing titles.
- Presenting the listing and meta description of your site and each page henceforth according to your client’s need and requirement.
To explain it further let me state an example. Suppose, there are 2 competitors who have comparable products to sell. While one promotes their website in such a way that they possess the largest collection of relevant products. On the other hand, the second business focuses at promoting their website stating that they have the cheapest products for the task. Both of them have their own USPs and they are trying everything in their hand to do good in the business. However, you will find that one has a higher revenue while the other face a shortage of clients.
The client segment that these businesses are targeting might be inclined towards value for money instead of looking towards a varied range on display. In such a market if you target your SEO based on the quantity and quality of your product then you will face a shortage in demand even if you reduce the price lower than your competitor as you are not marketing according to your target market’s preference. It is not the fault of the business or SEO. Understanding your target audience is the first step of any successful business.