All business owners understand how hard it is when you’re starting out – and even later in business – to effectively advertise your products or service and promote your business. Business comes with competition, and if you don’t stand out from your competition then you will lose business. In order to really succeed you need to be at the forefront of the market and ahead of your competition. You need to be constantly promoting, marketing and widening your reach in order to constantly make new leads. To do this you need to take advantage of all types of marketing. In today’s digital world a lot of companies seem to forget about the power of print marketing and head straight to the digital modes of marketing such as television ads, radio ads, or online advertising; but print advertising should not be underestimated.
Things like custom printed catalogs make a fantastic way to showcase your entire product range. Some companies even operate primarily through sales generated by catalogs. But even for companies who currently offer their products online or in-store, distributing catalogs gives your potential customers another means to see what products or service you have on offer, and then take the next step and convert into a sale.
To give you some examples of the different uses you can put catalogs to for your business I have found a bunch of great samples online and listed them below.
Hopefully these samples have given you some ideas on how you can put catalogs to work for your business. They can make a great way to extend your reach and get your products or services in front of a wider audience, an audience that you might not otherwise engage if you don’t take advantage of this type of marketing.
If you do decide that you want to make use of catalogs, brochures or another type of printed marketing material then you should check out NextDayFlyers. They are a top quality printing company located in the United States and they print literally millions of flyers, brochures and other materials each and every month. They are a printing company to rely on.
Author Bio: Rick Myers is a small business owner from the United States. He manages a variety of websites and enjoys blogging on topics where he can shed advice for start-ups and small businesses. When he’s not blogging he enjoys relaxing in the sunshine and making the most of the outdoors.