A highly simplified system devoid of the complexes of conventional monetary trading, the barter system is one that allows individuals and companies to attain goods and services without using physical money. Bartering is accomplished when one set of services is directly exchanged for another. Though the concept of bartering arose from the earliest times in the absence of hard money and then continued to be used in the times of economic distresses where cash was a scarcity, the barter system today is electively used today.
Considered a boon for business, bartering is done on an individual level on a one-on-one basis, but it is also facilitated via third party intervention in the form of a professional bartering services. There are numerous beneficial uses of barter when used on a personal level; however, trading for business purposes is also not without its advantages, especially when done via professional trading exchange companies.
Free Marketing
Using a barter exchange service for trading purposes is a chance for businesses to take advantage of the free marketing and advertising opportunities available to them. Bartering exchange services or bartering clubs usually have an expanded network where they boost the business-to-business trading aspect of one company to another. By affiliating oneself with such a company, you may be able to promote your products freely to all the members of that particular trade exchange and generate new opportunities for growth in return.
Increased Buying Power
When a company opts to use a barter exchange service, the only real cost they incur is the wholesale cost of whatever Trade Credits they earn. This way you don’t have to pay for the cost equivalent of the products and services you purchase in terms of hard cash. These exchange companies act as banks and brokers for your purchases who keep strict record of both exchange parties and their transactions. You can just as well attain your purchases on trade, in a completely cash-free manner. Bartering through an established third party institution allows you to build profitable reciprocal trade relationships where the products and services you gain are available to you at a significantly economical rate.
Client Base Expansion
Obtaining a membership in a barter exchange company allows you to gain access to a wider customer base. All the members of the exchange company meet on a regular basis and have access to the company trade directory where each service and product is explicitly listed. Your inclusion in that directly, along with the word of mouth promotion that you get through the brokerage service will help bring in new customers via trade resulting in marginally increased sales and ultimately increased company profitability.
About Author: Paul Conant With more than 25 years of experience in building businesses as well as sales training for small companies and big box retail and barter trade exchanges. Paul is an accomplished entrepreneur with a vision and expertise in business performance and has driven growth in the service, retail, barter and e-commerce sectors. With a blend of creative and operational strengths, Paul, has achieved exciting results in all companies he has worked with. Before founding Gizoom, Paul was a successful entrepreneur in the electronic and barter trade industry. Paul also consults clients in a variety of business concerns as well as developing online strategies for, PPC, SEO, SEM and local search. website – http://barter.powerlandingpage.com/