Having an Android application developed for your e-commerce business is just half the work done. The real test begins when you have it on the App Store. The app may be flawless, absolutely without performance issues. But with countless other apps to compete with it, you may not just be getting the expected number of downloads. And not getting enough downloads has a direct impact on your e-commerce business because it limits your reach despite the efforts put in. The challenge, however, is not insurmountable as you can invest a little effort to get the attention that your app deserves.
It is vital to understand that Android Mobile Application Development does not end with the development phase, but extends far beyond. It includes in-depth analysis of app performance and its marketing so that it maximizes its reach. Factors such as the number of downloads, reviews and ratings, use of relevant keywords, backlinking, popularity on the social media, and app retention have an impact on its rankings on the app store. You can analyze these factors and get a fair idea of getting inadequate downloads for your e-commerce app for Android. Additionally, there are some strategies that can be used to rectify the issue and boost the downloads for it:
Create An Eye-Catching App Icon
Creating an eye-catching icon is the most crucial part of Android App Development for your e-commerce app. This is the first impression that gets across to the user and it should be such that the user is instantly enticed to have a look. The logo should appear simple in design but be a clear representation of what your app has to offer. Vibrant colors and bold styling are the pre-requisites of an appealing logo. At the same time, it needs to be simple and uncluttered.
Work On Its Name And Description
Like the logo, the name of the Android app is important for getting the users to download it. The name should be unique, short and appropriate to the product or service it brings. It is important to make sure that it is not already in use. The app description is to be written with care too, balancing the SEO requirements with personal requirements of the users. It should pack all the key information including the features, benefits, and call to action. At the same time, the description should make judicious use of keywords too. Targeting the local languages is a good way to increase the app reach and encourage a greater number of downloads. A descriptive video can win you some bonus points.
Promote The App On Social Media
Another strategic idea that can help you increase the downloads for your Android application is to harness the promotional powers of social media. Platforms such as Facebook, LinkedIn, Pinterest, and Twitter can be used to increase the social reach. The app can be shared with the current audience as well as promoted via advertising on these platforms.
Offer An Incentive
An incentive for the users who convince others to download the application is a great way to make it viral. Direct referrals are being used by apps as a smart marketing strategy. Marketing campaigns such as free downloads or attractive discounts can be applied to increase the number of downloads effectively.
Offer Regular App Updates
Keep in touch with the Android Developers about improving the apps by keeping them updated. Updates enhance the usability of the application as well as eliminates the bugs it may have. An updated one is sure to provide a great user experience and earns a good reputation for your brand.
Driving downloads for Android apps is easier said than done. But applying these strategies can make a huge difference in making your app popular enough for users to be enticed to download them on their devices. In fact, investing in these can help you build a brand for your Android application.