One of the biggest controversies in the realm of SEO has always revolved around correct keyword placement. In this case, it’s the question of whether or not to include keywords directly in your domain name. Should you do it or is it a bad idea?
You may or may not be surprised to learn that there are plenty of good arguments in either direction. The choice you make will ultimately come down to your personal intuition as to what is and is not good for your business. But the opposing arguments can be spelled out for you.
Using Keywords in Your Domain Name is a Good Idea
There are many reasons why inserting a keyword into the body of your domain name may well be an excellent idea. If the keyword you are thinking of using is one that is consistently ranked among the most commonly used, this is a very good sign. It means that this keyword is a very effective one that may get your site ranked very near to the top of all major search engine results.
The keyword you are thinking of use may describe your business to a T. It may give your customers a quick and easy phrase that they can type into the search bar in order to find your site on the web. This keyword may also be a very catchy one that is easy to spell and easy to remember.
Using Keywords in Your Domain Name is a Bad Idea
However, for every reason that seems to suggest you include a keyword in your domain name, there are plenty more that seem to indicate that this may not be such a good idea. Suppose the keyword you are using suddenly drops out of the rankings?
Google and other major search engines are known to change up their algorithms from time to time. This is done in order to discourage certain practices from becoming too prevalent. There is no telling whether including your favorite keywords in your domain name may fall under the ban at some time in the future.
Where Can You Go to Get More Detailed Domain Name Advice?
There are a number of reputable and professional sources that you can turn to for more detailed advice in this important area. Your best bet is to seek out the aid and counsel of an expert provider of domain name hosting services. If you are still torn as to whether or not you should include a keyword in your domain name, these would be the people you will profit the most by talking to. You can click here to learn more.