Are you wondering about whether it’s possible to specifically target female customers in your social media marketing campaign? Perhaps you’re in the business of selling female skin care products, apparels or anything along that line? In this piece, we’ll tackle about the significance of accurately engaging your target market as well as a few important things that you need to consider to maximise your ad spending.
Now if there’s one thing that reputable online marketing agencies like “Think Big Online” can all agree on, it’s that social media is an extremely effective marketing tool but only if you’re smart about it. Social media is here to stay and as more and more people start harnessing it’s marketing potential, businesses need to be smarter about how and where they use use social media to meet their marketing goals.
So what are some the things that you need to consider when it comes to doing social media marketing for female customers?
Behaviour
One important factor that you need to consider when doing social media marketing is the behaviour of your target audience and that goes for any niche no matter what business you’re into. In this case, you need to have a good grasp about how and why your female target market uses social networks. What compels them to maintain an active presence in social networks?
Based on a recent study made by the Pew Research Centre, we can obtain the following general statistics:
- Women take to social networks to keep in touch with family and friends more so than men
- Most women on social networks have some college education
- Women represent the biggest group of social media users with most aged 25 to 44
- Women who are active users of social networks belong to either a low income bracket (less than $30,000) to a high income bracket earning more than $75,000 a year.
Apart from social interaction, women make good use of social networks to get advice on purchases and travels. This is particularly true among most working moms as they often value quick access to information about products or services. They generally use any or a combination of the “Big 3” social media networks – Facebook, Twitter and LinkedIn.
Now based on the information mentioned above, it’s easy to see that businesses need not necessarily be far-reaching in their marketing campaigns (and spend more money in the process) in order to reach out to their female target market. You just have to be smart about which social networks you choose to maintain a strong business presence instead of building profiles and business pages in as many social networks as you can find. Doing so spreads your market spending too thin to yield any profitable results. Focus on social networks where most women tend to spend a great deal of time and for the right reasons. Only then can you expect to maximise returns for your market spending.
Would you like to learn more? It’s best to discuss the matter with a team of social media marketing specialists. You can start by checking out websites like http://www.thinkbigonline.com/leads/ to get all the professional help you need to effectively market your business using social networks.