People’s habits are changing. The High Street is finding it increasingly difficult to compete with the Internet where ecommerce is growing as consumer trust in the World Wide Web has grown. While the weekly supermarket shop is still the norm many other purchases are completed at home with companies happy to deliver to the front door. It applies to most consumer products even those that traditionally people have wanted to see, feel and even try on for size.
While people have more leisure time and enjoy going out to socialise there is also a move to enjoy the comfort of their own home; that now includes the chance to watch the latest film releases through membership of quality subscription services.
An additional revenue stream
It is nothing that the film producers object to as they see an additional income stream to the box office and sales of DVD and Blu-ray discs that will potentially increase the earning potential of a film.
A good service will allow a subscriber to register a number of different devices for viewing and probably permit a film to be watched on more than one device at the same time. A good example is NOW TV.
Broadband internet is a basic prerequisite and any changes that occur during membership will obviously be forewarned. For a monthly subscription the family can select films from many categories:
- The latest releases which are currently receiving publicity
- Classics
- Action
- Comedy
- Crime and thriller
- Family
This is by no means an exhaustive list; it is simple to sign up and watch NOW TV films online. There are several advantages of watching at home, not least the cost saving involved in home viewing as opposed to the whole family going to the cinema.
The economic argument
The last few years have seen many families needing to tighten their belts; the economic problems of the world have had an impact on everyone. While some prices have remained static, there have been increases in household expenditure, certainly energy costs, and economising a little can help the budget. Home viewing certainly helps with economising.
The World Wide Web has opened up so many possibilities and it is now a major tool used by business to market itself. It applies equally in all sectors and certainly the leisure industry has found the Internet very effective in marketing its services. When it comes to the home entertainment market the search engines such as Google and Yahoo provide a list of options when they get an enquiry.
An attractive website easy to navigate
The site to pick is one that has an attractive home page, which gives an idea of what goods and services are available on the other pages. The website needs to have plenty of information and to present itself in a positive light. People put trust in a website because of the service that it offers because it is replacing the sales assistant that used to offer the real life experience.