Whether you’re looking to move forward with a more environmentally (and economically) friendly Christmas card option this year or just want to have to chance to send everyone – and we mean everyone – associated with your business a Christmas card this year, there are a couple of different things that you’ll want to keep in mind when you send out corporate holiday e-cards to avoid major mistakes and missteps that can come back to damage your business.
Here are just a couple of things that you’ll want to keep in mind!
Don’t Just Send Out Corporate Holiday E-cards Willy-nilly
One of the most important things that you’ll want to keep in mind when sending out corporate holiday e-cards is the relationship that you are building, and the relationship that is pre-existing between you and the recipient.
For some people, a corporate holiday e-card will make the most sense in the world and will have a very positive impact on the relationship that you have going. This is especially true with employees and others that you are looking to include this holiday season, especially if they haven’t been included in years past.
At the same time, someone that has been receiving a traditional Christmas card every single year might not be over the moon at the idea of receiving some of your corporate holiday e-cards instead. Think about the message that you’re sending before you click the “distribute” button.
Always Trying to Personalize your Corporate Holiday E-cards as much as Possible
Secondly, it’s critical (no, make that MANDATORY) that you personalize your corporate holiday e-cards as much as humanly possible.
There’s nothing worse than receiving a completely impersonal card in the mail or in your email, and it’s almost worse than not receiving anything at all. Take the time to personalize your corporate holiday e-cards, and the impact that they have will be considerably higher.
Remember to Remain as Inclusive as you can be, while still Sticking to your Corporate Culture and Personality
In today’s modern world, it is incredibly important to remain as inclusive as possible without abandoning your beliefs, your corporate culture, or your company personality.
You’ll want to try and strike that perfect balance between including everyone and anyone you can with your holiday messages without crossing into overly “PC” language and watering down your message or making feeble feel uncomfortable with the Christmas cards that you’re sending out.
It’s really not that fine of a line to walk, but it’s still something that you’ll want to keep in the back of your mind.
Keep things Simple, keep things Fun, and keep things Cheerful
Last but not least, it’s important to keep your corporate holiday e-cards as simple and as straightforward (not to mention as fun and as cheerful) as you can.
Remember, these are going to be sent out as a holiday greeting, a reminder that you’re thinking about them during the most cheerful time of the year. Keep it light, keep it fun, and keep it focused on the spirit of the season and your corporate holiday e-cards will be a smashing success!