Digital marketing is something that many fashion brands neglect however, some of them don’t. Additionally, there are many methods of digital marketing that a brand should be doing. For a luxury fashion brand, there are different methods to what a standard fashion brand should look at doing. If you are unsure what you should do with your luxury fashion brand, you have come to the right place as we will discuss the modern-day digital marketing methods which will work for you.
A Modern and Fast Website
Having a website is essential for a fashion brand and it is something that you should put a lot of time and effort into. We are not suggesting that you build the website on your own from scratch. We are suggesting that you spend more time on the content and what you want your website to communicate. What is the image you want to paint for your brand and how are you going to communicate it?
With your website, there are a few things that you need to do with it. You need to ensure that it is well optimised for mobile users. With fashion brands, more than 70% of the users will come through mobile when buying products. Think about it, how often do you browse the internet with your phone? We imagine it is a lot. The last thing that you want is for your website to be slow for mobile users. It will put potential customers off. Speed is key when it comes to your website so ensure you get your web developers to take the time out with these issues.
Remind Your Customers About Their Basket
Believe it or not, 70% of shoppers will abandon their cart when shopping online. That is a high number and if your luxury fashion brand has expensive clothing, it will take time for the user to buy the product. You need to ensure that you are sending emails out to your customers who have products in the basket. The best time to do this is when there is a sale or it has just been payday. Ensure that your customers don’t leave those items in the basket.
Social Media
Social media is key when it comes to your luxury fashion brand. Not only do you want to communicate to your customers that new products are being released but, you need to ensure that you work with social media influencers as well. There are many fashion bloggers out there that will specialise in a certain niche. One of those niches will include luxury fashion. If you can successfully get your fashion brand promoted with some of the best such as God’s Gift and Louis Vuitton, you are onto a winner. It is time to start making things happen with your fashion brand. Ensuring that there are people out there who are constantly promoting your brand, will only benefit you. The more people that are spotted wearing your brand, the more people are going to be interested.
There are many more positives to social media than just influencers. It is also a great platform for your customers to get in touch with you. It is a great platform to use as a customer service platform. Furthermore, if people see that you are dealing with any issues that a customer may have, it will tempt them to shop on your website.
To Conclude
There are many things that you need to consider when it comes to promoting a luxury fashion brand. At the end of the day, your items are going to be more expensive than many others on the market. It is going to be a slow process so you have to be patient with it. If you are not patient, it can soon become frustrating. Ensure that you are working with some of the best influencers, optimise your website for mobile and have a good customer service system then you won’t go far wrong.