A logo is one of the most important assets that your brand can possess. Finding the logo design services that can craft a classic design takes research, open communication, and an honest evaluation of your business. It is a challenge that many emerging businesses face. However, you should take it as an opportunity to show your customers what you stand for by creating an inspiring design.
Before the quest to find a right design firm even initiates, define the amount you can spend on the logo. Usually, new businesses are hesitant to spend large sums of money for a logo design. However, you must remember that the more you put into it, better will be the return. A logo that costs $100 will encompass of the most basic design elements. In reality, entrepreneurial ventures should expect to spend anywhere from $2,000 to $12,000 for a logo—or more, if they can afford it. This will ensure that their logo is up to the standard set in the market by the competitors.
It is important to consider logo design services as a one-time investment. You will not be designing a logo every other day. So, it’s imperative that you ensure its done right the very first time. A quality logo design will not only provide your business with a vibrant appearance but will save you significant costs, which would have been spent in case of rebranding because of an ordinary logo design.
Why professional services?
There are innumerable examples of businesses that have been successful, owing to the disruptive nature of their logo design. Nike is one such example. Anyone using a Nike product encounters an added perceived value that is not commonly observed by the instrumental use of the product. Professional design services help to create a design which is able to live up to customer’s perceived value. Perceived value is usually formed after a brand has been properly tested by the consumer and they have no doubt about the quality of products or services. For new businesses, there is no perceived value as such so they can afford to experiment with a range of design options.
Apart from the fact that professional services are able to create an added perceived value for your brand through a unique logo design, they have the right skills and experience to carry out this project. Let’s assume you plan to create your own logo. Without the skills and knowledge, you’d probably choose online logo design services with pre-existing fonts and temples. This is the cheapest logo design option available and will result in a generic looking logo, which fails to offer anything unique to the consumer. The purpose of having a logo is lost if you choose to go that route as the logo would not be able to attract any kind of audience, eventually influencing your brand adversely.
A professional service has skilled designers at their disposal, who have been in the industry for years. They are aware of the latest trends and demands of the industry and are best suited to handle your design requirements. However, choosing a right design agency for your logo design is also important and for that, you must follow certain guidelines. Below are some of the factors you should consider before finalizing a design firm.
Research
All the well-reputed design firms will have a website showcasing their work and if not, mark it as a red flag. Scanning through a portfolio is the best way to judge what kind of work a company has been doing. Although it would be expedient if the firm has had some experience in designing for businesses similar to yours, you should not just reject it because it has not. A good logo design service is able to handle all kind of projects efficiently.
You can also talk to former clients of the design firm about their experience of working with the firm. In fact, this is something you must do as they can provide you with inside information about the workings of a company. Reading blogs and reviews can also provide useful insights about the kind of work a design firm is doing.
Communication
Communication is often underrated by many businesses, however often the difference between a good and great logo design falls down to communication. You must be well prepared to talk about your requirements when meeting the design firm. You cannot just leave a firm to do whatever they want while designing your logo, therefore you must keep in touch with them throughout the process. A well-reputed design firm will themselves ask you about your requirements in detail and will keep you updated as well. Your future aspirations and goals have to be properly communicated to them and for that, you have to really know yourself as a brand and what you stand for. This is the only way you will be able to effectively communicate with a logo design service.
Contract
A contract will secure the deal between you and the design firm. It will include the number of design concepts that will be provided for your logo and the number of times you can request to review it. Typically, you have the option to choose from among different design packages. A gold package would include more design and review options than a silver package and would obviously cost more. The design firm will be bound by the contract to deliver your project in time for a specific fee. All these details must be enclosed in the contract to ensure smooth dealing.
Once you receive your design, you must ensure that you have it in all of the required formats. You will have to use this logo on your website, stationery items, billboards and even your logistic vans. This means you will need it in many different sizes and resolutions. Ensure that the logo is able to portray its true essence in all the above-mentioned mediums and there is no distortion of colors or vectors in any of them.
Remember, logo is the essence of your brand and it makes sense to spend money on the best services out there. Educating yourself about the whole process and the factors to focus on is the only way to ensure that you are investing in a service worth your time and money.