Internet marketing is also referred to as online marketing or advertising. With most business shifting to the virtual world, it is only natural and obvious that we find promotional marketing messages getting delivered on the web. Just like any other media, the marketing on the web also involves a publisher for integrating advertisements into its online content as well as the advertiser. Other participants include the advertising agencies who generate these ads and advertising affiliates who carry out the promotional work.
What is Online Marketing?
The web marketing involves all the advertising and marketing efforts that make use of e-mail and the Web to promote sales of a product or service. The efforts are parallel to what you see in the traditional means of advertising like newspaper, television, magazines and radio. One can further break down the online marketing into email marketing, Web marketing and social media marketing, each having its own unique methods and technicalities.
- Web marketing
This comprises affiliate marketing, e-commerce, Web sites, online advertising, SEO and organic search engine results. - Email marketing
This involves both promotional as well as advertising efforts with the help of e-mail messages to one’s prospective customers - Social media marketing
This is made of both marketing and advertising via popular social networking sites like Facebook, Twitter and YouTube.
The Growing Value of Web Marketing On Internet
Online advertising and marketing is a big business today and growing rapidly. The revenues have even surpassed those of cable and broadcast television. Today they stand at $36.57 billion and covers all industry sectors. Today it is impossible to think of a world without web and with time we seem to get more passionate about Internet marketing and its different means and forms, and how to make them better and deliver even better results for our clients. Internet marketing is here to stay and is evolving and expanding every minute as the virtual world never sleeps.
Common Internet Marketing Services
The procedure for marketing on web can be complex and a fusion of different solutions and services to boost the sales and online presence. Let us take a look at some of the common techniques used for providing a definite solution for clients.
- Search Engine Optimization -Review Analysis, Off Page Optimization, On Page Optimization, Social Media Marketing, Link Building etc
. - Social Media Optimization – Social Networking profile creation/optimization, Social Bookmarking, Press Release/Articles, Blogs & Forum Services, Video & PPT Marketing, Online PR
- PPC Campaign – Project Initialization, ADWords, Campaign Optimization, Analysis, ADCenter, Setup Consultation, Social Media Ads, Customer Support
- Reputation Management – Forum Posting & Commenting, Blog Integration & Commenting, Article Writing, Social Profile Creation
Internet marketing is actually a blend of traditional and the modern techniques of promoting a brand. It is essential for any business to maintain a strong online presence and do not lose its identity. Relying on web advertising and marketing is the only way to do. One has to make a microscopic and macroscopic study of a particular client, his objectives and needs to develop the right marketing technique.
Promote your products and services in the online world with Internet marketing (search value) to get higher web traffic and more leads to give a boost to your business.