When it is a matter of advertising your brand name and the quality of services your agency provide telemarketing services are supposed to be one of the most appropriate tools. And when it comes to the specialised sector such as software industry, telemarketing is nowhere truer. For expanding your business unit in the IT firm, you need to ensure that your brand name is already in the ears of the common people. Sometimes even after providing better quality and services to your customers, your competitor’s brand name is eventually rising among native regions. This is simply because there approach towards the advertisement of their brand is more appropriate than that of yours.
But eventually, telemarketing services has lost its charm to entice people and generate more leads. This is because of the same scripted and monotonous speech that eventually leads customers to withdraw their services. Continuously calling a customer and explaining the importance and quality of their services, can annoy your potential candidates. Therefore, when it comes to advertising your brand among a mass of common people, you need to invest huge efforts in targeting the right choice of people and creating a relationship that lasts long enough.
Here are some common interruptions that a telemarketing agents can face:
Lack of Experience
Unqualified agents or the agents who are pursuing telemarketing as their part-time job will not be able to answer all the queries of their customers unless they are trained by professionally skilled trainers. Sometimes, even after having the correct knowledge about the products or services, an agent does not have enough confidence to impart their knowledge in front of customers.
Therefore, it is extremely important for fresher’s to acquire the required knowledge attentively.
Non-native Speaker
This is one of the biggest barriers in the telemarketing service sector, which still persists in many areas. Agents facing difficulty in understanding and answering queries in foreign accent. Due to the difference in the cultural and native backgrounds, it is sometimes very difficult to understand the exact requirements of the users.
In order to deal with such telemarketing barriers, at the time of hiring, managers should focus on the communicating skills of agents and what other languages they are expert in.
Unsuitable Medium of Approach
It is possible that the customers do not actually want the services you are trying to sell. Or that they are unaware of the buying services through the telemarketing channels. They have always preferred their traditional method of buying and selling any products.
Therefore, a warm and informative conversation can facilitate in switching from their old traditional methods to a newer one. Once they are happy and satisfied with your brand of services and the way you treat them, they will surely contact you the next time they are in search of any services.
Introduction of Automated Calls
With the introduction of more advancing technologies, there has been a vast increase in the use of automated services. While the automated services have reduced a man’s work, they can never engage a customer with their talking style and empathy. The long-lasting business relations is less because of the sales and quality of services and more because of the attitude with which an agent handles a customer.
Therefore, more than automated calls, personal phone calls boost your company’s sales and revenue growth.
Uninformative Conversation
As soon as the potential leads find the conversation not much information, they freeze the call and do not answer it again. It is very important to serve your potential customers with strong, informative, and professional information that they will find related to their subject of interest, or the services they are in search of.
Conclusion
Providing your customer with accurate telemarketing services is an essential step towards building and cultivating a trustworthy brand name and if properly used this medium can serve as a powerful tool for growing your brand name and trust between your agents and customers.
Building a brand name is always possible because your team is dedicatedly involved in raising your brand name among common people.