Inbounding marketing is about creating a quality content and sharing with the audience to make their audience as their promoters or a way to increase the rank of your website or promoting your website by Whitepapers , content writing, video, eBooks, SEO, newsletters, Podcasts and social media marketing. As an inbound marketing we find it as a daunting task, but by following some ways we can easily achieve our inbound marketing task. No one is following traditional outbound marketing (paying for leads, buying ads, and buying email lists).
These are some of the ways to make your inbound marketing easy
1. Attract
In Inbound marketing the first step is to attract the customers it doesn’t mean a any customer, but the audience who should influence by the content and who will lead and become customers. Attracting any customer is very easy but the most daunting task is to attract the right customer at the right time. In doing this we need a detailed study of what the audience wants, what make them to convert into customers, their specification, their needs, most important demographic information about visitors. Case study of visitors is very important for attracting them. Some of the techniques SEO services company using are Blogging, Social publishing, SEO, Pages.
2. Convert
Once you have attracted customer next step is to make them lead by collecting their contact information. Converting has some steps to be followed.
Step 1: Forms
In order to get information from your site filling a form by audience is required. if you optimize your form suitably then it’s very easy for the audience to fill that form.
Step 2: Calls to action
These are like buttons which encourage visitors to take some action. If it’s not attracting visitors or if you don’t have enough calls to actions then it creates a problem in creating leads.
Step 3: Landing page
Visitors are sending from the calls to action to landing page .it’s a place where your visitors become contact by filling the information.
Step 4: Contacts
By using the contact information they are forming the database for that for future use according to their information.
3. Close
After attracting the right customers and right leads now it’s time to make your contacts as your customers. To achieve this you must make sure that you’re closing the right leads and at the right times. In doing this we need some tools like CRM, Email Marketing automation and Closed-loop reporting.
4. Delight
This is the last step for inbound marketing after following these steps you have to provide quality content for your customers, which make them a delight, happy and like to share that content. There are some tools to delight customers like Surveys, Smart Calls-to-Action, Smart Text and Social Monitoring and by using these tools we can convert our customers to promoters.
By following these steps and tools we can easily convert your visitors to promoters and many professional SEO companies doing the same.