Imagine a scenario. Your company has a product. The product is the best of its kind; it is environment- friendly, it gives best in class results, even the price of your product is very reasonable. Still the sale of the product is not up to the mark that was expected from it. In this case you need to figure out what is wrong! The answer to this dilemma is that even though the product has a cutting edge and reasonably priced there is not much awareness about it. This may be possible due to none or a very weak marketing strategy.
This must be corrected. There must be a strong marketing strategy and robust advertising done to boost the sale of a product. Advertisement means a small media broadcast that states facts about a product and tries to present the product in an attractive way. There is a saying which when translated to English means “If you speak about your berries then only they would be sold.” This means that if you advertise about your product it will have a higher selling rate.
Each and every type of media today is used for marketing purposes. There are A/V commercials in TV, audio commercials on the radio and graphic commercials in the newspapers. The advent of the internet and its subsequent popularity has made the internet the next big platform for advertising. Internet marketing is such a huge thing that there are companies which do just that. Advertising agencies which work only on the internet are a trend right now. These vary from companies whose websites are designed to be an online Megastore to companies which design the small ads seen on the side panels of popular social networking sites. Even the social networking sites provide direct marketing services nowadays.
There are many types of internet marketing. The most popular amongst them are:
- Pay per Click
- Push Mails
- Ad displays
- Using networking sites as a platform
- Posting videos of the product on different sites
All these are like different marketing strategies. They should be reviewed and the best option for marketing your product must be chosen.
For example, your product is something which is software related and needs to be downloaded from the internet into any device. It is a nice idea to have payment taken from the download by clicking on the necessary link. Similarly if the product is something which needs viewing of photographs or needs to be described through text the option of sending emails to a lot of people is something worth considering. The only investment here would be buying of an extensive database. One can have advertisements designed into a graphic image and/or a simple video(s) which can be put on different websites and/or social networking sites which provide a special section for advertising.
Online advertising is a big thing right now. Most companies prefer advertising on the internet as it is easier to handle, has a wide range of reach and is not too costly. Marketing on the internet is a very real option today.