One of the promotional advertisement taken by the organizers of an event is giving out flyers. This movement used to be the “cheapest not to try” way but as technology advances and audience started demanding, flyers now may be costly and more effective depending on the image, materials used and Printing VIP that an organizer wish to appear in the hands out.
There are several studies to prove and learn how this form of marketing affects the behavior of the market. Nevertheless, no matter the scale, flyers surely are effective.
It promotes and popularize the event.
As most put it, knowing is seeing and seeing is believing. Flyers promote an event by letting people know and proving that there is one. It is a physical evidence that people can read, carry around and look at. Remember when you are telling your friend about the great sale this weekend and you try to find the ad in facebook to show it? This is how humans work: Show and tell.
By carrying a flyer around, it also sparks another human nature which is curiosity. Curious people added by a colorful filmsy rectangular object dangling by someone’s hand would surely spark and inquiry and probably a chat. This is where the effect multiplies, when people started talking about it. The word of mouth is still the most powerful way of marketing.
It gets your audience to take action now.
Most Club Flyers promotes something in particular that urges its receiver to take action. It may be sale ends this weekend or by showing this flyer you get to have 10% discount. In case of an upcoming event, an example is first 100 people to register is free. All in all, flyers have that effect of pursuing the audience to participate and the audience wanting this particular promotion will result to them joining.
It speeds up the cycle.
In line of the audience chasing a particular promotion or beat a deadline, those who are expected to show up will probably register early. This in effect will speed up the total cycle of organizing an event and giving more time for the organizers to do more. This may also give way to an opening of another event proving that many and many more wanted to join.
Flyers can be a great tool to promote an upcoming event when used strategically.