As many businesses and firms in the online reputation management (ORM) industry are beginning to realize, ethics play an incredibly pressing role in offering products and services. In the case of the ORM industry, a services is being provided. However, this is a service that encompasses confidentiality, reputations, client’s lives and opportunities. When high order concern aspects of someone or a company’s life is on the line, it is important to execute your services with transparency and integrity.
Unethically, many ORM firms are ironically suffering from poor reviews and brand image. Why? They are provided non-transparent services. Among these services in outsourcing their back linking. Most ORM Experts know (even know they do not practice this) that outsourced back linking is often done by computers or includes the use of copy-pasted content. With the new updates in Google’s algorithm, reputation management and SEO work becomes unsuccessful. Although it may be more profitable to do outsource the back linking work (manually done requires long hours), is it right on behalf of the client? Usually, outsourcing in the online reputation management industry is doing more harm than good.
For more information about the importance of business ethics and why it plays an important role in the blueprint to ORM success, visit the link above.