Facebook was basically launched for college students, but studies show that more than 71% adults make use of this social networking channel. Benefits are similar to having your own business website, but some aspects of Facebook are individual. You can apply it as part of your marketing strategy to escalate sales and business profits. This BoosterBerg post will help you get familiar with the significance of Facebook as marketing tool.
Significance of Facebook as Marketing Tool
Cheap Strategy with Huge Impact
Marketing campaigns are not ideal for small and midsized businesses because they can cost a lot. Facebook can be used as marketing channel with a fraction of the cost. Large organizations are also making use of this channel as trial marketing concept before they commit to large campaigns.
Share Information
On Facebook profile page mention your business name and contact details. In addition, describe your products or services in brief. Even discuss staff history or other business aspects, which can attract and interest Facebook users to find out what you do.
Facebook allow users to upload videos and pictures. It is a potent way to interact with existing and potential consumers. They can view your products and services without paying a visit to your offline shop or premises.
Photos can be tagged, which is helpful to increase the interest level and promote business. Remember to request participants to do tagging instead of doing it because some Facebook users can be sensitive about getting tagged.
Interact with Consumers
Facebook can be used to talk with your current and prospective consumers. Avoid Facebook to promote your business aggressively. Sharing business information is more efficient. Creating interest increases business credibility and in this way, you can build long-term relationships. Besides talking, listening is also crucial to gain deep sight about what market says about your product, industry, or business.
Raise Brand Awareness
Consumers can be encouraged to click ‘Like’ button on Facebook page, which is updated on the user’s wall and is seen by friends. It helps to create brand awareness. A positive message related to your business, which gets shared on Facebook wall for other friends to see is trustworthy because it is word-of-mouth.
Direct Traffic Towards your Website
Incorporating your website link on Facebook profile enables to steer traffic towards your website. Interested visitors come to your website, which gives you a chance to influence them with potent marketing messages and increase conversion rate.
Customers directed from your Facebook profile are familiar with your business and are possibly more receptive.
Offer Customer Help
After-sales question can be posted on the wall. This can be handled by your staff. It is more efficient strategy than answering phone calls. It allows resolving the doubts of hundreds through reading the solution provided. They don’t need to approach you independently.
Other Advantages
Facebook helps marketers to make use of demand generation model. It helps businesses to target their users on the basis of gender, age, career, and interest rather than search keyword.
Facebook is a versatile marketing strategy, which helps to plan an approach a business goal, determined budget and cover exclusive aspects of desired audiences. Facebook is turning out to be an indispensable tool for business development, so it becomes necessary to remain updated and gain an advantageous competitive edge over social media.