We have reached far into the digital era, but there will always be ‘noobs’ or people who are new to this whole social media buzz. Influencing people on social media is also a very effective way to introduce new customers to a product or service.
It is especially a great way to develop a natural and organic relationship with your followers online. Traditional means of marketing have long since worn out since it is much harder to understand the mindset of consumers these days. This is exactly why social media has been born.
Here are some of the most effective ways for you to influence your audience through social media.
- Set Up Social Media Accounts
The choice is up to you on whether you wish to use your personal accounts or set up new ones. For professional reasons, it would be best to use a new account. This is due to the fact that selfies, prank videos and such, do not qualify as professional.
Though there are companies that want you to use your personal Twitter, Facebook, Instagram, Google+ and other accounts. You can also take it further with Snapchat and Periscope if you have to.
- Find Your Focus
In order to become an influencer, you have to find a certain topic within your niche. Don’t just focus on a vast array of topics because then it would be too complex. You can’t just do public relations and social media marketing at the same time unless you have some depth of experience in the two.
The same goes for wanting to manage accounts over at Facebook, Instagram, Twitter and Pinterest at the same time. Start with one and always go with what you’re best at.
- Build Relationships
Getting connected is the sole purpose of social media. If you don’t have strong relations online, you can’t get any good quality leads for your brand. Always be open to criticism and suggest alternatives to problems without flaring up on your end.
- Start A Blog
While it isn’t completely necessary to have a blog to be an influencer, there are some companies that demand that you should own one. All you have to do is write articles and share relevant content that your audience would love to read and see.
- Create Plenty Of Juicy Content
If you want people coming over to you, you have to show them that you have all the things they need for their social media ride. You have to create content that is both useful and inspirational. The best tip is that you keep on reading, researching and use all the things you can find your niche. It’s important to keep your content fresh instead of having to recycle.
- Set Up Keyword And Topic Alerts
Keep up with news alerts, press releases, and relevant posts to stay informed. And with that, you have to keep your followers in the loop. We know how stressful or even impossible it is to keep up with relevant blogs and outlets related to your focus, so it is better to create alerts for them. Make use of Google Alerts and Social Mention.
- Express Your Opinions
Just as you listen to your audience and what they want, it is equally right that they listen to you as well. Even if it is not a popular opinion, at least it will prove more than anything that you are indeed human and some kind of puppet that easily bends on the choices of the person right next to you.
Now that you have a grasp of the basic concept of how the social media environment works, you are on your way to becoming a full-fledged influencer.
Lauren Belmont works as a Social Media Marketer for Essay Help UK. In addition, she takes the time out for blogging to connect with her followers and fans. You can also join her on Facebook, Twitter and Google+.