The way of promotion and marketing of products and businesses have changed ever since the IT and internet revolution. Television advertisements, banners on the street and newspaper spaces are no more the most important and best way to reach people. Internet has given the firms and companies a chance to establish a bond with the potential customers, by making their online presence felt.
All the successful businesses that we come across today have had strong influence of online presence behind their success in a market where competition is becoming more stringent with every passing day. But the question which has been haunting the businesses is how to increase the online presence or rather how to make your online presence felt? Here we are giving answers to these questions, in the form of few ways to increase online presence.
1. Start A Blog with Great Content
The first and foremost thing that you should do while planning for online presence is starting a blog constituting of topics related to your business. The more people get to know about the fine tricks of your business, the better the chances are that they will follow you and by your products.
Great content is key to any successful blog as the content is what assures whether people are going to return to your website or not. So, the content has to be top notch for the blog to successful. So, instead of mulling over what to do and what not to, start the process of building a great blog which surely going to help you with an exponential surge in online presence.
2. Make Optimal Use of Facebook Groups
Facebook groups and Facebook pages are the hottest property of the hour as they can help a business grow by hundreds time. Facebook is no more the social networking site which people used to remain in touch with their loved ones, it has slowly grown into a market for companies to utilize and make their online presence felt.
So, in order to exploit the situation to your best possible result, make own Facebook Page and Group constituting of all the people who associated with your firm or like the firm. Post regular updates and keep them informed of recent developments of the company, or in other words, keep them engaged with your content. So, use this open market named Facebook to as great extent as possible to have your online presence felt.
3. Use Twitter and Tweets to Great Effect
Twitter, just like Facebook, is another Social networking website, which has turned into a great tool for companies to improve their online presence. The twitter accounts of companies are now a days acting as the press release for sharing any information with media and all other people concerned.
Twitter can be used as a great tool to learn about people’s opinion on your business. Make a great twitter account, tweet regularly (around 5 to 7 tweets a day) and increase followers if you want your online presence to swell.
4. Make Sure to Optimize Your Website in Terms of Local SEO
Local SEO has gained immense importance ever since the Pigeon update of Google Search engine ranking algorithm, but what is Local SEO? Local SEO is a way used by Google to come up with best possible answers with respect to the country you are searching from. It uses some well-designed algorithm to select best websites for the region. Local SEO holds the key to being on top of the search engine table in a particular region, so make sure you make full use of it.
5. Interact with People on Different Forums
Interaction is another way of making your online presence felt. There are forums like Quora which can be used or you can even develop your own forum to discuss with people about your business. It is a great way to reach people and know their opinion.
6. Invigorate Your E-Mail Marketing Campaign
E-mail marketing makes sure that you keep contact with your regular customers, such that the next time they need anything related to your niche, the first name that comes to their mind is of your company. So, send regular updates on mail list to make your online presence stronger.
These are some of the ways which can reap tremendous benefits for both small and big businesses looking to make their online presence felt.