Often working with small companies and technology-based, with entrepreneurs executives, with admirable qualities. Most find the same difficulties in marketing their products. These difficulties often have common origins.
Here are several recommendations to consider making things go better in the sales department.
Six (6) recommendations to improve the sales department of Your Company
- Develop your Product from the Beginning with Constant Feedback of your Future Customers
A common mistake is to design a product in full, and trying to sell it once available.
Recommendation: It involves early on in the specifications to the highest possible number of potential customers of the service. Moreover, most likely, will be your first customers. I recommend rereading: Design products that your customers love.
- Work in Sales Constantly and Intensely
Business management requires constant and high intensity action. These features may be contrary to the creative and innovative nature of the entrepreneur, with a mind sometimes dispersed in the continuous search for new ideas, with the risk of losing focus.
Recommendation: Keep in your management team a person with advanced trading, organized, persistent and hard-working expertise.
- Create Links with your Potential Customers
Ask yourself every new contact with a potential customer as the beginning of a lasting professional relationship. This requires caring relationships with care. Communication should be a priority in your company.
Recommendation: Design a plan with specific actions, deadlines and frequencies to interact with your potential customers; but it is guidance and business objectives.
- Permanently Develops New Features
The customer should see a projection of future in your product, you have to perceive you as a moving company. Products often lack a boil, some key to being accepted by the market characteristics.
Recommendation: Ask yourself developing your product as something without a time limit, with permanent resources reserved for new features.
- Create Brand
The sale goes hand in hand with confidence. The trust in a company is reflected in its brand.
Recommendation: Seeks alliances with stronger brands than yours.
- Identify Critical Processes and Make them Work Smoothly
You have to know what your competitive advantages, and your differential elements, and bet them to death. But the processes that sustain and develop are perfectly lubricated.
Recommendation: Identify the competitive advantages of your product, analyzes your business processes that feed and protect these competitive advantages, keep these processes in perfect condition and permanently improve them.
The difficulties in selling a product, not necessarily related to the goodness of it. The introduction of a product on the market however good requires enormous efforts. Only if it worked properly it can be concluded that the product had no market. And the commercial action must be considered from the beginning of the project.
If you have to discontinue a product that is because there is really no market for it, not because you have not done their homework in the commercial area.
Do you see yourself with commitment and strength? Because this is hard. It requires much effort into planning and re planning, and an even greater effort to maintain this schedule.