There are many hair salons situated around the UK, however, a lot of salon owners are missing out on a massive opportunity, as they are not making the most of their window displays. You need to use your window space to full effect to entice customers and generate a higher level of sales. Keeping that in mind, in this post we are going to look at five of the best tips to improve sales by using hair salon window displays. Read on to discover more.
- Use Cable Displays – Cable displays present you with a fantastic opportunity, as you can make the most of many different forms of advertising, as cable displays feature everything from poster holders, to shelves, to cubes, to a mix of all there. Thus, whether you want to advertise a special offer with the use of a poster or you want to show off some of the hair products you have for sale, a cable display will give you the platform to do so.
- Make Sure Your Display Is Up To Date – There is nothing worse than walking past a hair salon to see out-dated posters in the window. Unfortunately, there are many salon owners that are guilty of this throughout the country. However, a customer wants to see that you are a modern salon that is up to date with all of the latest trends, and can provide any cut or colour they have their heart set on. If people see old-fashioned hairstyles and posters, they won’t have much faith in your salon.
- Make Use Of LED – LED displays offer an excellent way of attracting attention and improving sales. There are many reasons why this is the case. First and foremost, they stand out, especially when contrasted with a standard plain poster display, and thus they are bound to turn heads. Not only this, but they are stylish, sophisticated and impressive, and this is guaranteed to have a positive impact on your brand image. It will show your salon in a good light, which is exactly what you need if you are going to entice new customers.
- Update Your Window Display Regularly – Aside from the points that have already been mentioned, you are advised to update your window display on a regular basis. If you have the same posters and products in your window for too long, then people will get bored and they will stop taking notice. Update things on a regular basis, such as special offers, and you will keep people interested in your salon. It is also a good idea to tailor your window display based on the season, i.e. winter or summer, as well as any special holidays, such as Christmas or Easter. Seasonal displays always work well.
- Use Cube Displays – Last but not least, another display product to consider is a cube display. These systems have a contemporary appearance and are assured to impress. You can easily display some of the products you sell in your salon in these cube displays. Not only this, but you have a wide choice of display products to choose from, ranging from plastic to acrylic, with the latter being excellent in terms of transparency. You can also adapt these displays to suit yourself, thanks to the connectors, which makes it easy for you to create different designs and switch up your window display whenever necessary. As mentioned in the previous paragraph, it is always a good idea to revitalise your window display on a fairly regular basis.
All in all, if you own a hair salon you certainly should not ignore the importance of your window display. This presents an excellent opportunity to attract more customers and ultimately make more sales. However, this will only be the case if you use your display to full effect, and the tips that have been provided in this article will make sure you do. From cable to cube displays, there are many different display products for you to take advantage of. And, if you update your window displays on a regular basis, and ensure all of your posters are modern, you can keep everyone interested, which is assured to have a positive impact on your business.