Expertise brought by an external organization can bring tremendous traffic to your website and boost your profit. However, many businesses hesitate to hire search marketing consultants and adhere to their own in-house marketing strategies. The cultural immersion of the in-house staffs into your business and the retention of confidentiality may seem to be convincing options for many. However, in the contrary, that is, outsourcing marketing consultants, has shown tremendous results in the recent years. Here are 5 reasons to hire a search marketing consultant.
1. Competence
Digital marketing consultants bring along with them years of experience gained through dealing with varieties of firms. They have an idea of the existing competition in the market and thus, they can strategize businesses quite well. For a successful business, one must keep a close eye on its competitors. Further, they ensure that your website is optimized for getting a higher rank in search results on the internet. They adopt various content marketing, keyword research tactics to stand out from the crowd. The competence exuberated by several consultants can be traced to their numerous years of slogging in various industrial sectors.
2. Economical and Time-Saving
There are several steps that go into setting up in-house digital marketing team. Hiring a search engine consultant can save time wasted in hiring people and training them. It also turns out to be a frugal option as one doesn’t have to invest in setting up the workspace. The world of search engine optimization is very dynamic. One needs to be in trend with the latest search engine updates for effective SEO results. Each update can be taxing in terms of labour and cost. Overall, outsourcing digital marketing is beneficial for business.
3. Broad Perspective
Gone are the days when marketing simply involved a brochure production. Today social media advertising has shown a staggering growth from 16 billion dollars worldwide in 2014 to 31 billion dollars in 2016 and it is projected to grow further. Modern marketing strategies involve targeted marketing, market segmentation, email marketing and social media messaging, to name a few. Each marketing type requires a different perspective. For example, Instagram is popular among the youths. However, Youtube is popular among all age groups as more than 60% of the video watched on the internet are Youtube videos. So, sometimes it is quite possible that an Instagram video advertisement may not click with the Youtube viewers on a large scale. So, these consultants bring in fresh ideas to make a campaign successful. So, it’s not about just about finding the right hashtag.
4. Accountability
With data driving economy in the last two decades, analysis of vital statistics like organic traffic and bounce rates are crucial to strategize businesses. These can help a firm to monetize their search results quite effectively. Accountability is a big issue when it comes to data handling. These consultants are usually quite systematic with their work. They set out their deliverables, chuck out a plan and discuss them with the client. The best part about many of the consultants is that they fragment the task at hand and seek consent from their client at various stages. This builds trust and confidence in the clients.
5. Technology
SEO requires the use of several tools and software, many of which are not freely available. However, a search marketing consultant delivering its service to numerous firms have these tools installed on their systems. So, a business can rely on these consultants instead of investing in software. Further, the growth of mobile technology demands accelerated page loading and creating the right user experience requires a great degree of specialization. The in-house marketing expert has to be proficient in frontend and backend web development. It also has to focus on the right content. This is hard work. Hence, a smart way of handling your marketing would be to hire a consultant and focus on your core business, say production of goods.
Thus, external search marketing agencies bring a diverse range of skills and expertise to the table. The search marketing consulting era is at an embryonic stage. Nevertheless, it has shown growth in the recent years and is likely to grow.