Taylor Swift’s secret to catchy melodies

Taylor Swift’s secret to catchy melodies

1. Repetition of a melody with distinct shape.
2. Harmonies dominate with chords following as just a frame.
3. Rhythmic displacement, repeating the same series of notes with different emphasis.

An amazing demo by composer and producer, Chilly Gonzales.

But there’s even more to it than the melody, like the structure, the intro, and its treading into generic-ness.

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