Pop Vision

Behind every great performer is a team of talented artists whose job is to make the performer original and the performance spectacular. The clothes the artist wear connects them to their fans and allows the fans to connect back to the artist. The dance moves make the performance original and memorable. The music video is where it all comes together. The perfect microcosm, where every detail is controlled and perfectly packaged to put the artist in the spotlight.

In this weeks fotorial we look at the amazing work that these behind the scenes artists are doing. Clothing from Yumi Fujihara and her clothing brand Innocent World, will delight you with her clothing inspired from classical european designs. Than we dance to the beat of our own drummer and look at the amazing choreography of Shaun Evaristo. To tie the whole thing together we look at the work of the ZANYBROS, who are behind some of pops most memorable music videos playing right now.

Yumi Fujihara

WHERE: Lives and works in Japan. WHAT: Fashion

“Innocent World’s designer, Yumi Fujihara, has created a new brand of clothing inspired by classical European designs that embodies the ideals of elegance and cuteness but is suitable for young women of the modern era. The brand name Innocent World brings to mind a simple world without dirt or blemish. She chose the name to reflect the pure and innocent hearts of young women everywhere, at any age.”

Innocent World

Shaun Evaristo

WHERE: Movement Lifestyle WHAT: Choreography

“A choreographer, creator and community builder, Shaun Evaristo is absolutely a leader of the new generation. Passionate about culture, contribution, and empowering people, he paves the way for the future wave of dancers to come.”

Shaun Evaristo website


WHERE: Seoul, Korea WHAT: Music Videos

ZANYBROS, are founding ‘brothers’ Director Hong Wonki, and Director of Photography Kim Junhong. Their team also consists of another fourteen permanent members. An independent Seoul based company that creates music videos, commercial films and movies, though their work on music videos is their focus.

ZANYBROS website